Sell More Books By Choosing The Right Anthology or Collection Theme

My long-time readers know two things about me; I've got a healthy amount of experience with anthologies, and I like to sell books. Getting into anthologies is a lot easier than selling them though, mostly because you need something unique to get them out of your inventory and into the hands of your readers. Maybe it's a bundle deal with a more popular book, an awesome book cover designed by a famous artist, a Big Name who contributed a short story, or another gimmick entirely.

Holding readers at gunpoint is certainly different, but not in the way you're looking for.

One unique selling point that a lot of writers overlook when it comes to anthologies as well as to single-author short story collections is the theme. If you can hook readers with a theme they haven't heard before you'll get them to read your sample. Once they've dipped a toe in you're that much closer to snapping up another sale.

Dare to be Different

Since folks like examples here's one that's hot off the presses.

Seriously, go take a look inside!

What you're looking at is my latest release, and the first book I've never had to share with other contributors. New Avalon: Love and Loss in The City of Steam contains 10 steampunk noir stories, each of which is connected by a single theme. Is it romance? Tragedy? The corrupt heart of the clockwork city that drinks the blood and souls of those who dig too deep?

It's all of those things, but specifically the book acts as a guided tour of New Avalon.

From the steam-shrouded souk of the Grates to the concrete bunkers of Cranktown, from the soupy, rotting alleys of the Gutters to the misty quays of Headsman's Wharf every story takes the reader by the hand and leads them on a district-by-district journey. Readers see the possible and the impossible, meet residents of the city, but more than that they see New Avalon's many faces. From the miraculous to the monstrous there's something for every reader in this book.

Assuming of course you aren't a fan of happy endings?

Know What You're Selling (Preferably Before You Write It)

Anthologies and collections are similar to other books in one way; it's easier to sell them if you know your market before you start. If you're writing a horror story for example, who are you appealing to? Will the latest hordes of zombie fans want to devour it? Will it be the latest fad among the vampire sect? Are you appealing to old-style fans of shows like The Twilight Zone and Tales From The Crypt?

While there's no need to pigeonhole your project before you even open up a blank word document, you need to think about what selling points it has. Returning to our above example, New Avalon has several fulcrums I can lever to get it into the hands of fans. Those include:

- Noir Steampunk: While the genre is no stranger to mysteries and detectives something that's more Sam Spade and less Sherlock Holmes is something that turns readers' heads.

- No Happy Endings: It's right there in black and white in the introduction, which I think of as the user-agreement for this book. New Avalon is a place happy endings go to die, so for those who find catharsis in tragedy this is definitely a book for them.

- Guided Tour: As mentioned the book's stories are all separate, but they are used to paint a picture of a single place. This can give it a serialized feel not unlike Frank Miller's graphic novel Sin City. While stories may intersect like gears in a watch, none of them know what the others are doing.

- Single Author Collection: One of the big hurdles when you're trying to sell a multi-author collection is that even if someone likes your work they're only getting one of your stories. This book offers multiple tales, but they were all penned by the same hand. If you're putting together an anthology though you'd want to get several well-known authors to make the book feel like a safer bet.

- Free Sample: Not sold yet? Check it out and read the first two stories for free!

Do I Need To Do All That?

That depends, are you selling as many books as you want to?

If you're reading my blog then we both know the answer to that question.

Some authors will get lucky their first time out. If you look at the news it seems like all some authors had to do was get one influential person to see their book and bam! overnight bestseller! Whether it was a viral send off on social media, or just the spirit of the zeitgeist taking hold they happened to write a winning ticket.

For most of us (and even most of the authors who look like they hit it big overnight) that isn't how it works. We write blogs, participate in community forums, guest post, get reviews, find guest slots on podcasts, try to catch the attention of local media, set up signings, and go to tons and tons of events. And because every yutz with a computer and Internet access can become an author that means there are hundreds of thousands more books out there for you to compete with. If you're peddling short stories you're already at something of a disadvantage, which is why you need to try and turn that weakness into a strength by finding a way to sell it.

Also, May is National Short Story Month! Use that as a crowbar if you can, and see how many doors you pry open with it.

If you'd like to support me, but New Avalon doesn't seem like your bag then feel free to stop by The Literary Mercenary's Patreon page and become a patron today! Even as little as $1 a month can make a big difference. If you want to be sure you're getting all of my updates then make sure you're following me on Facebook and Tumblr as well!

Tax Deductions Every Writer Should Know About

Being an author has a lot of perks. You get to make your own hours, you get to go to a lot of cool events, and generally speaking you have an excuse for all kinds of eccentric behavior. For every up there is a down though, and one of the biggest downs is that authors are generally considered to be self-employed as far as the government is concerned. That means when the tax man cometh you aren't looking forward to a nice, fat check like so many other people; you're making sure you don't lose more than a pound of flesh.

Even Death can't cheat taxes.

The year is drawing to a close, but there's still time for you to hang onto what little you managed to make this year. Whether you're a novelist, a blogger, or any other sort of author I have a secret to tell you...

Any money you spend as part of your profession can be claimed as a tax deduction.

Any Money, You Say?

Within reason, yes. You probably can't get away with calling your new tattoos a career expense (no matter how cool the font is), but there are a slew of expenses you probably aren't thinking about that are perfectly legal for you to claim as an author that could strip hundreds or even thousands of dollars off of your gross income before you pay your taxes. For instance...

Your Bills

Everyone has bills to pay; it's why we do what we do. However if the services you're paying for are a necessity for your career then that makes them a business expense. For example, say you were a reporter. As a reporter you need to have a smartphone capable of taking pictures, shooting video, and browsing the Internet. You need to be able to call from the field in order to get hold of your editor. As such at least a portion of your cell phone bill, and often the cost of a cell phone upgrade, can be deducted as part of your job.

You know you've been eyeing that new model.

As another example, say you were a blogger. Writing blogs is where your money comes from, and you can't do it without Internet access. Therefore at least a portion of your monthly Internet bill is also a work expense. Sure you're also using it to chat with your friends and faff about on Facebook, but if you need it for work then it's still a work expense.

New Stuff

I mentioned a cell phone upgrade a moment ago, but there are all kinds of things you can claim as a deduction when it comes time to pay the IRS enforcers off for the year. Did you buy a new laptop so you could work on the road? Did you buy the new edition of The Writer's Market so you can submit your novel using updated guidelines? Did you buy a microphone to record audio books, or a new camera so you can vlog? All of that qualifies as a work-related expense.

Not everything qualifies.

If you're not sure whether one of your purchases counts as a tax write-off then it's best to chat with a tax expert. Still, if you bought a $750 laptop it's a good idea to hang onto the receipt and to let the tax man know you spent that on your career instead of on yourself.

Travel and Events

While you might write a novel at your desk in the basement, you have to leave your house if you're going to market it. You need to meet with reporters for interviews, show up at radio stations to be a guest speaker, get to the bookstore where your signing is going to be, and perhaps most importantly you must arrive on time to the convention in order to do readings, man the signing table, and make connections with your fellow authors.

There are literally two dozen readers you must reach here.

What counts as a travel expense? Everything! Did you drive to an event specifically for your profession? Then you can claim the mileage as a cost. Did you have to buy a badge to the convention? A hotel room for your stay? A plane ticket? Congratulations, if that is an event you need to be at for professional reasons then you can claim all of those expenses on your taxes. It doesn't matter if you also got to have a fangasm moment at a panel, or that you're there to see friends and get hammered at after parties... the point is the event is important to your career, so you can write it off.

Miscellaneous Expenses

There are a lot of little things that authors don't even think about that can be written off come tax time. Sometimes it just doesn't seem worth it (it's just $3 for a signing pen, after all), but if you add up all of the costs you might find you spend a surprising amount of money throughout the year on your projects.

Do you go out to dinner with your publisher and pick up the tab to get on his good side? Do you have a membership to an industry magazine that helps you get the information you need? Do you pay a membership fee to a website like www.elance.com in order to be able to bid on projects? Did you go on a historic tour or buy reference books to research your plot or to ensure your blog was accurate? Lastly... did you buy a new signing pen?

Every one of these beauties is tax deductible.

It's actually kind of amazing the sheer number of expenses you can claim, as long as you can A) show that the expenses are necessary for you to do your job, and B) that you have a receipt to back up how much you spent on a given purchase.

Does this make up for the fact that as a self-employed individual authors may lose as much as 30% of their income to taxes? No, of course not. But if you manage to pay a few hundred (or a few thousand) dollars less on your taxes then you have money leftover for things like food, rent, the cost of health insurance, and of course enough to buy just one more book.

Lastly, before you just send in a stack of forms telling the government you don't owe them anything, it's a good idea to consult with a tax professional. While dropping a C-note on something you can ostensibly do yourself might make you balk, a tax professional is easily worth their weight in the savings he or she will provide.

Trust me.

If you'd like to keep the Literary Mercenary slogging through the trenches then stop by my Patreon page and become a patron today! If you want to make sure you don't miss any of my updates then plug your email into the box on the right hand side, or follow me on Facebook and Tumblr!

Will Self Publishing Work For You? Maybe... If You're Lucky

You can't turn on the TV news or check your social media feed without hearing about one more self publishing success story. Whether it's an author making bank putting out monster porn on Amazon, or a married couple saving their house with their steamy romance novels, it seems like self publishing really is shoulder-checking the big publishing houses out of the way and rendering them irrelevant. Soon publishing will be available to everyone, and sales will be based purely on the merit of the writer's skill!

Keep dreaming Skippy.

Sadly the world in which self publishing is the Rocky Balboa to Random House's Apollo Creed is just a fantasy. Does that mean you can't self publish and become successful? Of course not, because (in case you didn't notice) it seems there's a new joker every week that hits the publishing lottery and makes between $25k and $100k a year in book sales.

That isn't the norm though, and if you're going to get into self publishing there's some things you should know beforehand.

You Have To Do Everything (And I Do Mean Everything)

It should be evident just looking at the term self publishing that you're going to be responsible for every aspect of the process. Lots of authors think they understand what that means, but until you've gone through it you really don't.

Pictured: Everything

I'm not just talking out of my ass here, either. When I was having some trouble getting my stories placed I decided to take three of the better ones in my stable and publish them myself through the Smashwords platform (you can find my Smashwords author profile right here if you're curious). It looks easy; it isn't.

You know going into the process that it's your job to write the story. You have to handle the rear cover blurb, and you have to take care of the cover art (that gets complicated since you're limited to public domain images and royalty-free stock photos, unless you're a talented artist yourself). You know that you have to edit the book, and that it's your job to find beta readers. But you also have to format the book, you have to put it up on the platform, and you have to make sure the page displaying it is accurate and attractive.

There's more though because you're not just the author and publisher. You're also the publicist, which means you need to find ways to promote your book so you can get eyes on it. You have to come up with marketing plans, you have to keep your clicks up on social media, and you have to answer any questions or comments that fans and readers come up with. This is actually what leads into the second thing you should know...

No One Takes You Seriously

Because it's your job to promote yourself and your book you're going to want to talk to media outlets to try and get coverage. You're going to want an author page on LinkedIn and Facebook, and you're going to want an author website and a blog. Once you've set up shop you might set out into the big bad world to tell them about how great your book is. Maybe you go down to the local TV and radio station to see if they need guests. Or you call up your local newspaper and inform them you're an author who just released a new book. No matter what you do to though, chances are you're going to get the door slammed in your face hard enough to break your nose.

This is what you have to do in order to get an interview. From a college paper.

Something not a lot of writers know is there is a marked prejudice against self published authors (and to a lesser degree against those published by small presses). The general consensus is that self-publishing is a field with a few rebel geniuses in it, and a sea of talentless hacks who couldn't get their books past the gatekeepers at real publishers. This isn't an accurate view by any means, but if you regurgitate something often enough it becomes the governing view. As such the news media by and large does not care about your book unless it meets the following criteria:

- Is it a novel?

- Is it a physical book (mainstream media seems to hate ebooks)?

- Can you walk into a store and buy it?

- Are you generating a lot of attention with your book?

This is the catch-22 of being an author. Short of being struck by Internet lightning you aren't going to get famous without a lot of exposure and buzz about your book. One of the main ways to do that is to get coverage from media sources. Mainstream sources, of course, don't want to hear it unless you're already selling books.

Speaking of selling books...

Selling Books Is Damn Near Impossible

The public loves to read, and there are niches for all kinds of tastes and desires out there. Your problem is convincing readers to give your book a try, and most authors really have no idea how hard that actually is.

For example, have you read the samples for anything linked in this blog yet?

People read books based on a lot of factors. One is how popular the book is, the logic being that a hundred thousand people think it's great so maybe I should check it out. Another is a recommendation from a person they trust, like a good friend or a critic whose views they find insightful. Some people might read a book because it's cover art is intriguing (and that kind of art takes talent and cash to make), or because it's free.

If all you had to do was write a book, post about it on your Facebook page and kick up your heels, everyone would do this.

As a self published author you have to build an audience, overcome prejudice, and get your book in front of new readers all without the support of mainstream media, or the staff and influence that comes with a traditional publisher. Even if you run a successful social media campaign, acquire some followers, get noticed, and manage to move up the ranks though, there's something else you should be aware of...

It Really Is Like Winning The Lottery

Becoming one of those people you see on the news is possible. Someone has to become the new sensation after all, so it might as well be you, right? After all you've honed your craft, created a compelling story, and you've come up with a unique way to market it to both niche readers as well as those outside of a given genre. You're a shoe in!

Know something? That's what the other several hundred thousand other self published authors are thinking.

Hate to disappoint everyone else, but that's my bulls-eye.

In the year 2012 there were over 391,000 self published books on the market. That's not counting the traditionally published books from all the other companies big and small, which you're still fighting over for attention like the smallest puppy in the litter. Those numbers aren't going down either; if anything they're only getting bigger.

Why? Because everyone thinks they can write, and with self publishing there's no one but sales figures to inform them they're wrong. To make it worse for every terrible indie book someone reads that's another black mark (in that reader's mind) against all indie books. They don't have a company or an editor to blame, so instead they saddle the whole of indie authors with the sins of the few.

Is it possible that your book will be the one chosen by lottery to be read by hundreds of thousands of people? Sure it is! But it's more likely that you're going to sweat buckets and strain your mental back trying to shove yourself through the ranks to get to the front for a few minutes in the sunshine.

Even if you are chosen though, you should really know...

You Need to Move Millions of Copies To Eat

How much would you make at the top of Amazon's bestseller list for a week? Well Patrick Wensick's novel Broken Piano For President spent a week in the #6 spot (partially because of a viral cease-and-desist letter that Jack Daniels sent him), and most authors assume that means Wensick made an absolute boatload of cash. After all he was placed higher than The Hunger Games, Gone Girl, and dozens of other bestselling books for seven days. Surely he's relaxing and writing his next book even if he isn't a millionaire, right?

Well, it seems he made $12,000.

Gangbusters

Now Wensick might not be an ideal example, since he isn't an indie author. However, his case shows you just how hard it can be to make bank. If a viral news story and a week in a top spot on the biggest online marketplace nets you less than a year's worth of minimum wage pay, then what do you need to do to become the next Stephen King or Anne Rice?

Be lucky, for the most part. That, and keep your momentum going.

The Neverending Story

Being a successful author of any sort (indie, traditional, or otherwise) is a lot like being a shark; you swim or you die. Publish or perish. You need to publish more stories, tack another chapter onto your epic series, or offer your audience something new and shiny to devour at least once a year or so. Only once you've built up a library of published work can you experience the backlog effect; when a reader discovers you as an author and then decides to read everything you've written.

This is a key point for all authors, but indie authors in particular. If you only have one book on the market then no matter how much someone loves your work you can only make one sale (perhaps one or two more if that reader gives your book out as gifts). But say you have 10 or 20 books on the market; you're going to notice a spike in your total sales every time one catches a wave and gets a little more popular.

That's how you really cash in.

Are You Up For It?

In closing it's true that self publishing is a viable way to make money. Self published authors have completed books, and they're working hard to find their audiences. However, it isn't the right path for everyone. People who don't want to handle every aspect of a book, or who want a traditional publisher's marketing muscle behind them may find that self publishing feels like more work than it's worth, and they'll be discouraged by all of the hidden work that comes with it. Other authors, who like to be at the helm of their own careers and who aren't afraid to roll up their sleeves and bang on doors till someone listens may find that self publishing is just right for them.

All of that said, there's just one more question. Did you check out Jungle Moon?

If you'd like to support the Literary Mercenary stop by my Patreon page and become a patron today! If you want to get all of my updates then plug your email into the box on the right hand side of the screen, or just follow me on Facebook and Tumblr.

More Things You Should Never Say to An Author

Back when my blog was still getting its sea legs I wrote a post titled Things You Should Never Say To An Author. In my naivete I thought that the seven issues I'd experienced at that point were the major players when it came to awkward conversations authors shared with people outside their professional circles.

I was wrong. So very, very wrong.

And I made Jesus cry.

I was so wrong in fact that this week I've decided to create a follow-up public service announcement for those who want to try and reach out to authors as a whole. Whether you're at a cocktail party, a signing event, or wandering the halls at a convention remember that when opening a conversation there are certain things you should avoid saying so as not to get stabbed in the neck with a half-used Bic.

You Should Write A Book About Me

The only notable thing about your life will be its end if you don't stop talking.

I have personally heard this one a dozen times now, one of which came from a total stranger who was cutting my hair (hence why I didn't say anything at the time). Apparently there is such a strong desire in people to believe that their lives have been so unique, and so special, that there are gads of folks who feel a professional storyteller should dedicate 60,000+ words of text to sharing their stories with the world.

I hate to break it to you, but your life really is not all that interesting.

Every time I've heard this statement it's proceeded by some variation of the phrase, "I've seen some shit." After that they blur together. Abusive relationships, drugs and drinking, unexpected children, a string of horrible jobs, assault and possibly manslaughter, all culminating in a normal, boring, pedestrian life. Unfortunately, that is the story of being an adult. It's an unfortunate truth, but unless someone has gone through a truly unique or amazing experience ("I used to run all the guns on the East Coast for a Colombian cartel," or "I flew to Ghana and waged a guerrilla war against an occupying force of mercenaries to free the local tribes people") we don't care. We might copy an irritating verbal tic you have, or make a reference to someone who shares way too much information just because they wanted to dominate the conversation, but no, we are not going to make you a bestselling star.

That's Really Cool... Here's a Copy of My Book

I'll cherish it always.

We all know that one person who, no matter what you're talking about, tries to make the conversation about themselves. Not only do they refocus attention on themselves, but they do it in a way that Kanye West would have thought was classless and rude. There's a version of those people out there in the form of the writer who ambushes professional authors and shoves their own "work" into that professional's hands.

This happened to me once, and I was confused for the rest of the day. My short story "Relic of the Red Planet" had been selected to appear in the Alliteration Ink anthology Sidekicks (still available right here if you want to take a look), and I'd arranged a signing event at my local library. As any unknown author can tell you book signings, even in small towns, don't really draw huge crowds if no one knows who you are. So I waited in a quiet room to see who would show up, and I got two visitors. The first was a guy who was just curious, and the second was an older woman. She introduced herself, said hello, bought a copy of my book, and then promptly took out another book and shoved it into my hands. Then she scuttled off.

I tried to read the book. It was awful, bordering on the nonsensical. Assembled at Create Space it was very clear the author had no grasp of story, cohesion, character development, or possibly a Euclidian reality. I thought this was a really unique experience, but it apparently happens all the time. As soon as people find out you're an author they immediately want to send you their Lord of the Rings slash fic, or pawn off a copy of a self-published book that's sold two copies to their best friends in Japan but which no one else has ever heard of. You could be self-published, the latest addition to an indie house, or the star at Tor; people will still grab your lapels and talk about their projects as if you somehow owed them your time and give-a-shit.

What's happening here is easy to explain; these individuals want validation from someone they view as "making it," and in some cases they're hoping for that lucky break where we demand that they talk to our agents post-haste. That isn't going to happen. We love to talk books and stories; what we do not like is total strangers coming up to us and insisting that we'll love their stories. If we did that to you it would piss you off royally. All we ask is the same courtesy.

You Should Really Write Young Adult Books

What we picture doing to you when you open this conversation.

I've had this conversation with dozens of people, and while you can switch out the variables the irritation remains the same. Whatever genre it is you're working in people will always suggest you work in a different one. If you write horror they'll suggest you tone it back to write young adult fiction. If you write YA fiction they'll suggest you get in on that smut revolution and write erotica. If you write science fiction they'll tell you to try writing some of that dystopia stuff that's selling so well.

It's not that we're so stubborn we will only ever write one kind of story (in most cases). If you were an industry insider who had numbers to back up which genres were making more money then as authors we might nod and consider your words. What average people who think they have the inside track to fiction don't know is that we have put a lot of time into building a brand. We're catering to a particular fan base, and a total shift in our stories will lead to a cut in our sales. Many times we've spent years working to fit into a given area, and that's what people know us for writing. What well-meaning advice providers are doing is telling us to abandon that effort to try something totally different, based on nothing more than their own opinions. Sometimes it's also based on a short program they caught on the news, but most of the time even that is lacking.

If you wonder why we're not ever-so-grateful for your insight, imagine us coming to where you work and saying, "I know being a manager is rough, but have you considered becoming a secretary? I hear there's a lot of potential in that field."

I've Always Wanted to Write a Book

Sure you have, Buttercup.

This statement gets its own separate category because it's different from the writers who try to give authors their half-finished work. People who make this statement tend to be folks who have never taken a real stab at writing since they were in high school. Some very few of the people who make this statement might have once thought about doing NaNoWriMo, but never did.

Many times people who make this statement are just expressing a day dream; sort of like people who say "I've always wanted to own a Ferrari." It's harmless in and of itself, unless you're saying it to someone who slaved away every waking moment for years and did everything short of committing murder to get said Ferrari in his or her garage. While the owner might nod and smile, the urge to reach out and slap the shit out of the dreamer is going to be a strong one.

Alternatively, people might express this desire as a way to try and show that they admire the author. These people understand at some level that writing a book, editing it, publishing it, and then marketing it is a difficult task. However, it's a much better idea to just say that. Don't confide your secret creativity fetish to us; we do this for a living.

Have You Tried Twitter?

They burn Kingston charcoal in the part of hell reserved for you.

Every author has heard this both from well-meaning friends and know-nothing strangers. All you have to do is speak the magic phrase, "I wish I could sell more books," and the mystical advice-genie comes shooting out of the bottle to grant you the secrets of instant wealth.

Wait... sorry, that's a typo. Either that or I'm rubbing the wrong genies. Or however that works.

Anyway, the point is that everyone seems to think they have the one method you haven't tried when it comes to getting big bucks on book sales. Maybe it's phoning the local newspaper, or posting on Facebook pages, or just starting a Twitter account. Whatever it is the idea is obviously so brilliant they're amazed you haven't thought of it.

Here's a hint folks; we have. Any author worth a roller ball signing pen will have carefully researched different marketing methods. We know which conventions have a good reputation (in our areas at least), and we know which forums allow self promotion. We have checked to see how much banner ads cost, and we've probably laid the ground work for starting an author blog (if we didn't already have one). No matter what idea it is you've had chances are good any author who's been in the game more than a year has already heard it, tried it, and possibly discarded it.

It's not that we aren't open to help; authors love to be given helpful suggestions and opportunities by people. Telling someone you have a friend in the entertainment section of the Times, or offering to hook us up with a cousin of yours who writes a popular book review blog is great. We would gladly accept that kind of help all the live-long day. When someone says "just get on social media site X" like that will turn us into an overnight sensation though it is not in the least helpful.

Before you speak ask the author what they've done to push the book so far. That way you're not going to make a suggestion the author has already grabbed hold of and is milking for all it's worth.

As always thanks for stopping in for this week's edition of The Literary Mercenary. If you'd like to get all of my updates then toss your name into the box on your top right, or follow me on Facebook and Tumblr. If you'd like to support me and my blog then leave a tip by clicking the "Shakespeare Gotta Get Paid" donation button on the upper right, or stop by my Patreon page to become a patron today!

How To Make Money With Your Blog By Selling Swag

The unfortunate truth of being a writer is that the amount of money you make is directly connected to what you sell. Whether it's ad clicks on your blog, subscriptions to you through kindle, garden variety book sales, or something else entirely the formula is pretty simple; more sales = a bigger check.

This will be on the test. Show all your work.

Unfortunately for a lot of writers out there it's impossible to make a living wage from words alone. We don't have a big company setting up a book tour, nor do we have reporters dogging us to know when the next book is coming out. If we're truly fortunate we have at least a few fans that will show up to shake our hands at conventions, and maybe buy a book off of us.

Maybe.

So how do you rake in the cash to pay your rent, put food on your kids and a table in your mouth (or however it's supposed to go)? Corporations call it expansion into a new and engaging product line. The rest of us call it selling swag.

Can You Self-Publish Your Own Swag?

For those of you who haven't read up on self publishing and how it changed writing as a profession (bear with me this is relevant), here's a quick explanation of how it works. An author writes a book, formats it, designs a cover and goes through all of the steps that would normally be done by a publisher. The manuscript is then submitted to a service like Amazon's Create Space, and it creates ebooks, and print-on-demand books. Ebooks as we all know are electronic books that can be read on an ereader, laptop, smartphone, etc., whereas print-on-demand books are physical, traditional books that are not printed up and bound until someone orders them. For every copy that's sold, authors get a royalty cut.

The reason this works is because authors don't have to pay to print huge amounts of books and store them somewhere to be sold, only making a profit once the stock has been emptied. If no one buys copies then there's no demand, and therefore no printing, which means that the author incurs no loss of funds. If the book sells well then the author rakes in the cash, and if the book doesn't move the author's out nothing but time and effort (along with any marketing budget).

So what's your point?

The point is that you can do this with more than books.

Whether you want to create key chains or bumper stickers, messenger bags, tee shirts, hoodies, coffee mugs or any of a dozen other products you can get them made with the same print-on-demand system you would a book.

Here's How

Step one is to find a website that offers this kind of setup, like Cafe Press or Zazzle. Once you've become a member and poked around at the tools the next step is to come up with a product design. For instance, say I wanted a black tee shirt with a white silhouette of a man in a beret holding a red garotte wire between his hands with the phrase Kill Your Darlings under it and spattered across the back in red letters The Literary Mercenary. All I would need to do is design that image and upload it.

Seriously though, do you guys want me to do that?

Once an image is uploaded all that's left to do is to create a product page. Once the product is saved it will appear on your store. For every product that you sell you get a cut, and if you create something popular then it's quite likely word will get out fast about that clever sticker or brutal tee shirt. Hell, enough people start wearing and carrying your swag they might even decide to buy a book or two while they're at it.

Some Tips For Running a Store

It's important to remember that even if your store is there to help support your writing and book sales that you've got to put a lot of time and work into making it float. You've got to keep putting out new designs, you've got to publicize your products, and you need to do your absolute best to give the people what they want.

In short you're now running a whole creative industry, rather than just writing books.

 

As if this shit isn't hard enough already.

Can it work? Sure it can! It's very possible for you to hit the right turn of phrase, the right image, or the right product to shoot you up harder than a test-your-strength weight on body builder night. As with everything else though, there's no guarantee. Your store might start netting you hundreds of sales a month, giving you a nice, cushy pad to your bank account. It could also sit vacant and empty as Jerusalem's Lot.

It all depends on you.

Other Ways to Make Money From Your Blog

In the interest of simplicity I've gone through The Literary Mercenary and collected all of my other entries about how to make money off your blog in one, easy-to-find spot. Just click right here, and you'll get access to the whole list.

That said, do you guys want to see me open a store for The Literary Mercenary and Improved Initiative? Because I will, if you do.

Once again, thanks for stopping by! If you want to get all of my updates just plug your email into the box on the upper right, or follow me on Facebook and Tumblr. If you'd like to keep the Literary Mercenary going then tell your family, tell your friends, drop a tip in the "Shakespeare Gotta Get Paid, Son" box on the top right, or check out my Patreon page and become a patron today!

What I Learned Writing Short Stories For Two Years

Like most folks in my profession I grew up as an avid (rabid) reader. I wouldn't read any old thing (dramas and young adult books didn't much appeal to me then or now), but chances were good I had one book in hand, and a holdout in an ankle holster just in case. While I loved a good novel just as much as the next kid, one thing I was always up for was a good short story collection. Scary Stories, Bruce Coville's Monsters (and other versions), along with the infamously trashy Fright Time books that would put three horror novellas in a single book were my bread and butter in boring classes and on family road trips. As I got older my love of short stories didn't waver, but I moved on to collections by Stephen King, Clive Barker, and others. I also read a lot of anthologies with different authors in them, but it never occurred to me to ask how those writers got their stories into those books.

Or at least it hadn't, until the summer of 2012 when I stumbled across a call from Jupiter Gardens Press for their Boys of Summer anthology. I stared at my screen, read the page a few times, and a light bulb went off in my head.

"Oh," I thought. "So that's how you get into a short story anthology."

The Experiment

In May 2012 I'd been a freelance writer for four years. I had worked for magazines and newspapers, and I'd completed two novel manuscripts, but I hadn't actually published a piece of fiction in several years. So I wrote the short stories Summer People, Heart of the Myrmidon, and Skin Deep. All three of them were accepted, and I was told they'd become part of anthologies for Jupiter Gardens Press. I realized that I was now officially a published author, and that for every anthology I was part of I would get a small cut of the royalties.

I had a plan: Get into 10 more anthologies, then start work on a novel.

What could possibly go wrong?

What I Expected

The expectations I had going in were pretty low. I wanted to get back into the fiction groove I'd fallen out of, I wanted to shape up my publishing credits, and I wanted to develop a relationship with a variety of publishers. I also had some idea about making money. The younger, less-experienced me figured that if I could get into a dozen or so different anthologies that he could make a decent, regular royalty check that would let him relax and work on a novel.

I know right? I was fucking adorable back then.

The logic went something like this; the publisher wants to sell books, so it will put in a lot of effort to make sales and market the collection. There are between 10 and 20 of us who contributed to this anthology, some of us with bigger followings than others; if we combine our efforts then we can sell a lot more books between us. If I can get into 10 or more collections then average revenues should give me what a middling successful novel should, allowing me to pad my bank account. Additionally I figured I could dip my toe into certain markets and see what was more popular. Would I be better off writing a dystopian sci-fi novel? Is horror making a comeback? Is steampunk still a thing? These were questions I needed answered.

Lastly, and I stress this one, if a publisher turned out to be a lemon all I lost was a few weeks of work on a short story. If I sent a novel to the company then I'd lose months to a year of hard work. I was not anxious to deal with that worst-case-scenario, so I figured I'd put out some shorts as feelers for who was trustworthy, and who just wanted to reap the sweat off my back.

What I Got

I won't regale you with everything I did between the start of this experiment and today (the tab on the right hand side that lists the books my work has appeared in will give you the details if you're curious), but I've gotten around a little bit. I've worked with a dozen publishers, some of which were excellent and some of whose names I cannot speak without spitting and forking the sign of the evil eye. I'm not famous, and the idea of a regular, sizable royalty check is still something I only see in my dreams.

That said though, I don't feel these two years were wasted.

Oh Yeah? How's That?

No, please, regale us.

Well let's begin at the beginning. After two years of constant cranking I've sanded off the rough bits from my voice and style. I've managed to strengthen the muscles that let me work even when I've got a headache, when I'm stressed about rent money, or when there's no caffeine in the house and I haven't slept in a day and a half. I've never missed a deadline, even when I was asked to provide work at the last minute, and I've developed the ability to match the size of my story to the word count it needs to be told in.

In brief, these two years put a fine edge on my professional blade.

There's more beyond the whetstone. I've found fans and friends alike who, when I tell them I have a new piece coming out, will be eager to get their hands on it. I've been recognized as a professional by conventions, and given all of the benefits that comes with that status. I've also figured out which companies are solid, dependable operations, and which ones just want the writers to do all the work while they reap the profits.

It's not a million dollar pay day, but it is a rung or two up the ladder. It's the experience to know a raw deal when I see it, and it's the currency of goodwill that lets me step right over the slush pile to talk to an editor directly. It's the ability to sample some of my ideas to see which ones are big enough for a book of their own, and which ones aren't done growing yet. Lastly, and this shouldn't be written off, it's the confidence to walk into a room and comport myself like someone whose words are worth hard currency.

I'm not rich. I'm not famous. What I am is a professional, and this experiment is what made me that way.


As always, thanks for popping in on this week's update. If you'd like to get regular updates from The Literary Mercenary then enter your email address in the bar in the top right corner, or follow me on Facebook or Tumblr. If you'd like to support me then drop by my page and buy a book, drop your loose change into the "Shakespeare Gotta Get Paid, Son" jar on the upper right, or become a patron by visiting my Patreon page today!

"The Audacity of Hope" or "Why Variable Ratio Reinforcement Keeps You Writing"

Hope is a powerful thing, as every writer knows. Hope can keep readers coming back book after book to see whether or not their favorite characters really do fall in love. It can keep someone turning pages all night even though he has work in the morning because he can't believe there's no way out of the dark place you've taken your lead. Hope also keeps writers putting words on the page even though there's no guarantee that the blog entry, article, short story, novella, or novel will bring in a single, red cent. The kind of writers who are banking on selling books, getting ad clicks, or otherwise earning a living from the things they create for the public to consume do this every, single day.

Why do writers do this to themselves?

Hope. Hope, and a concept called variable ratio reinforcement.

That, and robbing banks is dangerous.

 What is Variable Ratio Reinforcement?

Reinforcement is a psychological term that is used to describe situations where someone's behavior is strengthened. If a child reaches for a hot stove and gets her hand slapped, that punishment reinforces the idea that reaching for the stove is a bad thing that shouldn't be done. On the other hand if a student earns $20 for every A on her report card, then that reward will make her even more likely to shoot for that 4.0 honor roll. When someone takes an action the result of that action leads to behavior being reinforced or discouraged. The more often the result happens the more solidly the behavior is reinforced.

So where does the irregular part come in?

In addition to rewards and punishments there's a reinforcement schedule. This schedule is how often that behavior is reinforced. If every time someone breaks a rule he gets punished, then there's a certainty that bad things will happen if certain actions are taken. That's a fixed ratio. A fixed interval is applying a certain reinforcement after a certain amount of time; getting a yearly raise every year one maintains a job, for instance. Variable ratio reinforcement is when you perform a certain action, but you don't know how many times you have to perform it before you get rewarded. This is essentially how slot machines work, but it's also how a lot of writing works as well.

How Do You Mean?

If you keep rolling this until your character succeeds, you already understand.

This concept works best when you use examples. When I wrote an article titled "The Health Benefits of Oral Sex" on Yahoo! Voices (which you can still read here if you're of a mind) it got a lot of page views. I looked at that, and decided that writing about sex was a smart way to make some money. So I published several other articles including one about sensory deprivation in the bedroom (found right here), and another about the positive effects of pornography (still live right here).

These articles did get some page views, but I didn't recreate the months-long splash and more-than-decent royalty payments I'd earned from the first article. They got fewer views overall, and those views dropped off more quickly. Because I'd seen that an article about sex could generate a lot of traffic though I kept at it. I never managed to recreate the original article's success, and the website got a great deal of content out of me it might not otherwise have received for a lot less payment.

This works the same with book sales. Let's say that you wrote a book about a vampire private detective, and that book shot through the roof and made you a lot of money. Your next, logical step would be to write another book to try and make the lightning strike twice. Even if subsequent books didn't do as well, or if they did terribly, knowing it's possible is sometimes enough to keep you running on the hamster wheel just a little bit longer than you otherwise might.

But I've Never Had Any Successes Like That!

What if I told you that you didn't need to actually experience the success in question to make this effect happen? Knowing that just one pull on the slot machine can make you rich is often enough to make you put your last quarter in the slot. If you've actually won a lot of money on a slot machine before though then you're a lot more likely to keep pulling that one-armed bandit until you either run out of money or you win.

Writers do this all the time, except the slot machine is the publisher and the coins you're hoping for are royalties.

This is easily illustrated in short story anthologies. One anthology might offer $30 for an accepted story, and another one will offer an even split of the royalties. Even if the story is an electronic-only anthology from a first-time publisher, there's a little bug in the back of most writers' heads that tells them royalties might be a better bet if this book takes off. It also means more than one payment, if all things go well. More often than not books in this scenario sell enough copies that no one but the publisher makes a profit, and the writers end up being paid $0.68 each quarter for a year.

Why do we do this? Because the next one might be what hits it big!

Like this book right here, for instance!

The media doesn't make this any easier on us as writers either. Just look on the Internet and you see stories about self-publishing authors who make six-figure incomes off trashy romance and monster porn. That monster porn thing isn't a joke either; read this in case you thought I was fucking with you.

What's The Problem With Hope?

Part of the problem is that I'm a hard-bitten, cynical bastard who likes spitting in your eye. The other part of the problem is that hope does more than keep your energy up, and your outlook positive. Hope, much like cocaine and meth, can blur your energy and make it hard to remain focused and realistic. You can get so high on your own hopes and the potential of victory that it's easy to forget you're betting black on a roulette wheel with a disproportionate amount of crimson on it.

Is it possible for your short story or novel to springboard into national or international fame even though you're an indie author no one's ever heard of with no one to help advertise your story or spread the word about it? Yes, it is. It's happened, as the news and the Internet are only too happy to point out. But the chances of it happening are astronomical.

Keep your hope, by all means. I'll be the first to admit that hope of infecting the world at large mixed with a genuine love of my story (and a touch of spite, if I'm honest) is the cocktail that keeps me going on some projects. But it's important to make sure that you're not just jerking the lever and hoping against hope that the Bestseller Gods take pity and shower you with big sales, TV interviews, and book deals for sequels. If that's the kind of thing you want it's time to grab a shovel and start laying your foundation. Hope is just as useful, but a lot less necessary, when you've actually done the work to build a readership, earn a place with a good publisher, and made certain to refine your craft until you can cut right into your readers' hearts and guts with it.


As always thanks for sticking your head in here at The Literary Mercenary. If you'd like to keep me going feel free to toss your loose change in by clicking the "Shakespeare Gotta Get Paid Son!" button in the upper right hand corner, or going to my Patreon page and becoming a backer. To keep up to date with my latest hits put your email address in the other box on the top right, or follow me on Facebook or Tumblr.

Sell More Books By Marketing to Readers, Not Other Writers

Before we get started with this week's entry I'd like to make a request of my readers. If this is your first time, check out the archives on the right to see if there's anything else you find helpful. Seriously, sit down and stay a while. If you're a regular reader then please stop by my Patreon page by clicking here and becoming a donor. $1 a month goes a long, long way to keeping this endeavor running, and as mercenaries go I work quite cheap.

Now then, let's get into why you simply aren't selling as many books as you'd like to shall we?

This is why they pay me the big bucks.

Marketing a book is like solving a Rubix cube, blindfolded, underwater, in a sack, going over Niagra Falls. It looks effortless from the outside, but if you come through it with the result you want it's something of a miracle. Even if you have a sexy book cover (which I covered in this blog post), you chose an intriguing pen name (more on that in this entry), you're hand-selling like crazy (using the Literary Mercenary's handy-dandy tips posted right here), and hitting all of the other self-promotion mile markers (this is the last link, I promise) it's still possible for your carefully conceived plan to fail miserably.

One reason it fails is because you're preaching to the choir.

You Need To Reach Readers, Not Writers

This sounds really obvious, but it's something that a lot of writers miss. This is particularly true for authors who use a lot of social media to try and get the word out about their books. While it might seem like a great idea to post up information about your new novel in Facebook groups with titles like "Horror Authors" or "Science Fiction and Fantasy Writers," chances are good that's actually a pretty terrible idea. Whether you're on Facebook, Tumblr, Twitter, LinkedIn, or any other social media machine you should avoid putting up posts in places where you're surrounded by other authors just like you.

Why? Because writers aren't looking around online to buy books. They're looking to sell books, which means they're probably ignoring you.

But Reading is Part of Being a Good Writer

On the one hand this is very true. On the other hand being an author doesn't make someone any more likely to pick up a book by a writer he or she has never heard of. Look at your own behavior; when was the last time you saw a mass-post style ad for a book and thought to yourself, "yeah, I got to get my hands on that!" I feel it's a safe bet that almost no one reading this has ever had that reaction.

Except regarding this book, now available at Amazon!

Before you decide to utilize a particular marketing platform ask yourself who is going to see what you're putting out there. Are members in a particular group actually watching the posts other people put up and looking for books, or are they just waiting for their turn to talk about their books? It doesn't matter if you're talking on a forum, a wall, or placing an ad in a magazine; if no one is looking for books to read then you're going to get lost in the shuffle.

So How Do I Sell Books, Smart Guy?

Put yourself in places where readers gather, and get your books into their hands however you can. Once readers say nice things about your books, and recommend you to their friends you have the beginnings of an avalanche.

No I'm not just talking out of my ass here.

Yes that's a really hard thing to do, and no there's no guarantee it will work. As a strategy however, it's a better bet to try and recruit readers by going to places where they're looking for new books than it is to shout into a venue where a hundred (or a thousand) other authors are doing the exact same thing.

Rather than tell you what you shouldn't do, here are some things you should do to narrow your focus and recruit more readers. First and foremost, get a website. Get a blog, get an Amazon author page (if you don't have one, here's how to set it up), get a Goodreads page, and make sure that readers have no problem tracking you down. Make sure you put these websites on your business cards, your stickers, your giveaway bookmarks, and that you mention them in your blogs, guest blogs, and any time you manage to get an interview.

Speaking of interviews, you should be trying to get those as well. Get yourself featured by as many book reviewers and literary websites as possible because their audiences are made up of people looking for books to read. Contact local radio stations, newspapers, magazines, and anyone else who will give you some screen time, air time, or ink. People who catch segments about you might not be readers, but they're watching/listening/reading for a reason. That means they're less likely to tune you out or gloss you over, and that means you can get your foot in the door of their minds.

Perhaps the most important thing you can do is get good reviews. Whether it's a 5-star rating on Amazon, a blurb on someone's blog, or just someone telling a friend about this great novel he or she just read, that's how you get noticed. If someone comes across a book with a cool cover, a killer elevator pitch, and a few hundred positive reviews then that person is going to wonder what makes this book so good. Additionally sites like Amazon promote books with lots of positive reviews, which makes it more likely you'll be discovered by other readers looking for a new author to follow.

From that point onward it's all about transmission, and sustaining your infection. That's why it's called going viral.


As always, thanks for dropping in and reading at The Literary Mercenary. If you're looking for a new book check out my Amazon Author Page on the right hand side, and if you'd like to keep up to date with all my updates follow me on Facebook or Tumblr.

How to Make an Amazon Author Page (And Why You Should)

Before we get started I'd like to toot my own horn a bit. It seems that Amazing Stories has taken an interest in the anthology Shadows of a Fading World, which was the debut anthology from Long Count Press featuring my short story "Paths of Iron and Blood". To see the nice things the reviewer had to say read the full review here, and if you'd like to buy your own copy (or just read the free sample) you can find it on my Amazon author page.

Don't lie, you know you want one.

What's An Amazon Author Page?

Well, since you asked so nicely I'll be happy to explain. As most authors (and all readers) know, Amazon is the premium destination for books online. Their Kindle is burying opposition like the Barnes and Noble Nook, and Amazon has become the nexus of self-publishing for ebooks. It's even expanded into audio books, and if you want to get in on Amazon's audio book revolution by reading books for money here's an article about Amazon's deal with Audible and iTunes and how you can take advantage of it.

Now because Amazon is just so damned big it's really hard for authors to get noticed. Unless you're already famous, or your books have been positively reviewed thousands of times, you're not going to get discovered very often. The reason for that is Amazon is a marketplace, and if what people want is Dan Brown and 50 Shades of Grey, then that's what's going to show up on the homepage. It's dismal, but the catch-22 of Amazon is that you and your books don't get seen by browsers unless you have a lot of reviews and purchases. Of course, if no one knows you're out there then it's impossible to get those purchases or reviews in the first place.

The Amazon author page is a tool to help authors consolidate their presences on Amazon, and to make themselves easier to discover.

You are here. No, no... over here.

How Does It Work?

The first step in getting an Amazon author page is to go to the Amazon Author Central Homepage right here and to sign up. Once you're signed up the page works like any other form of social media; you upload a photo, give the readers a short description of who you are and what you do, and you tag all of your books. Once you've done that Amazon will make sure to include a link to your profile on every page with one of your books so that if a reader wants to know more they can check you out with the click of a mouse.

In addition to making you easier to find by putting links on all your pages (which is particularly nice if you're in a lot of separate anthologies like I am), this author page also allows you to post links to signings and events you're having. Lastly if you have a blog (and I'm assuming you do) you can plug in the feed on your author profile so that anyone who stops by can see what it is you've been posting about. In short this profile acts as a one stop shop for everything you're creating that you want readers to check out.

What's The Catch?

There is no catch, friends. An Amazon author profile is simply a way to make sure that you can be more easily discovered, that readers can find all of your books instead of just a few, and that you get a chance to tell them where you're going to be and to hook them onto your blog. It's completely free, and costs you nothing more than the effort of signing up and creating an attractive profile for the masses.

Why would Amazon do something like that for authors? After all they're an evil corporation out to maximize profits and become a monopoly, aren't they? Opinions vary, but to answer your question Amazon provides authors with these profiles to help us sell more books. Through Amazon.

Gasp. Shock.

I've said this two or three times now; Amazon is here to sell books. They don't care what books they sell, as long as they get a cut of the action. If you write five novels, and one of them becomes a break-out success, Amazon wants an easy way to direct all those new and eager fans to your other books so they, and by extension you, can make more sales. By creating this tool they're helping authors to become more visible because more visibility means higher sales, and higher sales means more profits all around. You win, they win, everybody wins.

Do you have to do this to succeed? No, of course you don't. But while it's possible to start a fire by rubbing sticks together, it's easier to flick a Bic and call it a day. Why work any harder than you have to, especially when you've already put so much effort into getting books on the market in the first place?



As always, thanks for dropping by the Literary Mercenary. Like what you see? If so then join our email list by leaving your address in the upper right hand corner, or checking me out on Facebook and Tumblr for regular updates. If you'd like to pay the sellsword's fees, well you can leave a donation in the "Shakespeare Gotta Get Paid, Son" button through Paypal, or check me out on my Patreon page.