Tax Deductions Every Writer Should Know About

Being an author has a lot of perks. You get to make your own hours, you get to go to a lot of cool events, and generally speaking you have an excuse for all kinds of eccentric behavior. For every up there is a down though, and one of the biggest downs is that authors are generally considered to be self-employed as far as the government is concerned. That means when the tax man cometh you aren't looking forward to a nice, fat check like so many other people; you're making sure you don't lose more than a pound of flesh.

Even Death can't cheat taxes.

The year is drawing to a close, but there's still time for you to hang onto what little you managed to make this year. Whether you're a novelist, a blogger, or any other sort of author I have a secret to tell you...

Any money you spend as part of your profession can be claimed as a tax deduction.

Any Money, You Say?

Within reason, yes. You probably can't get away with calling your new tattoos a career expense (no matter how cool the font is), but there are a slew of expenses you probably aren't thinking about that are perfectly legal for you to claim as an author that could strip hundreds or even thousands of dollars off of your gross income before you pay your taxes. For instance...

Your Bills

Everyone has bills to pay; it's why we do what we do. However if the services you're paying for are a necessity for your career then that makes them a business expense. For example, say you were a reporter. As a reporter you need to have a smartphone capable of taking pictures, shooting video, and browsing the Internet. You need to be able to call from the field in order to get hold of your editor. As such at least a portion of your cell phone bill, and often the cost of a cell phone upgrade, can be deducted as part of your job.

You know you've been eyeing that new model.

As another example, say you were a blogger. Writing blogs is where your money comes from, and you can't do it without Internet access. Therefore at least a portion of your monthly Internet bill is also a work expense. Sure you're also using it to chat with your friends and faff about on Facebook, but if you need it for work then it's still a work expense.

New Stuff

I mentioned a cell phone upgrade a moment ago, but there are all kinds of things you can claim as a deduction when it comes time to pay the IRS enforcers off for the year. Did you buy a new laptop so you could work on the road? Did you buy the new edition of The Writer's Market so you can submit your novel using updated guidelines? Did you buy a microphone to record audio books, or a new camera so you can vlog? All of that qualifies as a work-related expense.

Not everything qualifies.

If you're not sure whether one of your purchases counts as a tax write-off then it's best to chat with a tax expert. Still, if you bought a $750 laptop it's a good idea to hang onto the receipt and to let the tax man know you spent that on your career instead of on yourself.

Travel and Events

While you might write a novel at your desk in the basement, you have to leave your house if you're going to market it. You need to meet with reporters for interviews, show up at radio stations to be a guest speaker, get to the bookstore where your signing is going to be, and perhaps most importantly you must arrive on time to the convention in order to do readings, man the signing table, and make connections with your fellow authors.

There are literally two dozen readers you must reach here.

What counts as a travel expense? Everything! Did you drive to an event specifically for your profession? Then you can claim the mileage as a cost. Did you have to buy a badge to the convention? A hotel room for your stay? A plane ticket? Congratulations, if that is an event you need to be at for professional reasons then you can claim all of those expenses on your taxes. It doesn't matter if you also got to have a fangasm moment at a panel, or that you're there to see friends and get hammered at after parties... the point is the event is important to your career, so you can write it off.

Miscellaneous Expenses

There are a lot of little things that authors don't even think about that can be written off come tax time. Sometimes it just doesn't seem worth it (it's just $3 for a signing pen, after all), but if you add up all of the costs you might find you spend a surprising amount of money throughout the year on your projects.

Do you go out to dinner with your publisher and pick up the tab to get on his good side? Do you have a membership to an industry magazine that helps you get the information you need? Do you pay a membership fee to a website like www.elance.com in order to be able to bid on projects? Did you go on a historic tour or buy reference books to research your plot or to ensure your blog was accurate? Lastly... did you buy a new signing pen?

Every one of these beauties is tax deductible.

It's actually kind of amazing the sheer number of expenses you can claim, as long as you can A) show that the expenses are necessary for you to do your job, and B) that you have a receipt to back up how much you spent on a given purchase.

Does this make up for the fact that as a self-employed individual authors may lose as much as 30% of their income to taxes? No, of course not. But if you manage to pay a few hundred (or a few thousand) dollars less on your taxes then you have money leftover for things like food, rent, the cost of health insurance, and of course enough to buy just one more book.

Lastly, before you just send in a stack of forms telling the government you don't owe them anything, it's a good idea to consult with a tax professional. While dropping a C-note on something you can ostensibly do yourself might make you balk, a tax professional is easily worth their weight in the savings he or she will provide.

Trust me.

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How to Make Money on Your Blog With Affiliate Marketing

The secret to making money as a writer is simple; you have to sell something. If you write fiction you need to publish books people will pay money for. If you run a website, magazine, or newspaper then you need to charge readers a subscription fee for the content you create. If you have a big following you might even create a Patreon page (more about those here) so that people can donate to you as an artist. You can even put ads on your blog, as I have here at The Literary Mercenary, so that when your viewers click an ad you get a small fee for being an effective advertiser.

Or you could just sell products directly by becoming an affiliate marketer.

What The Hell is an Affiliate Marketer?

If you've never heard of affiliate marketing let me break it down for you. Companies like Amazon or Smashwords want to sell products. Because these companies cannot do all of their own marketing they ask affiliate marketers to help out. These marketers try to sell products by going to forums, running blogs, and just generally spreading the good word about products they like. After a sales pitch or a good review an affiliate marketer leaves a link. People who click that link will be taken to a page where they can buy the product, and the affiliate marketer gets a small cut of every product he or she sells.

Simple, right?

Wat?

Al right, let's try an example. Let's say I wanted to try and sell more copies of the anthology Shadows of a Fading World, which has my short story "Paths of Iron and Blood" in it. I would tell my readers the anthology is an astonishingly solid collection of post-apocalyptic sword and sorcery stories, and that the contributors channel the skill of the masters while still creating unique stories that will hold readers captivated. I would make sure readers knew Amazing Stories thought this collection was top-notch work, and link them to the review here.

After I'd given my pitch and told them all the great stuff about the book I'd show the reader the cover, and provide them a buy link like this one:

Buy your copy of Shadows of a Fading World today!

And Then Money?

That's the idea. If you make your pitch for whatever it is you're selling and people follow your link to buy it, then you're entitled to your cut. If you only sell a few copies then you'll probably only get about 4% of what you're selling (in the case of this anthology that's about $0.16 per copy you sell), but the more you sell the bigger the percentage you get paid.

And if you're selling your own books then you get paid twice; an affiliate marketing cut and a royalty check. That's what we call a win-win.

Isn't That Kind of Unethical?

Let me remind you that this is the main picture I use to represent my blog.

Does this scream "Paragon of Virtue" to you?

Kidding aside, marketing is kind of a cut-throat endeavor. It's your job to stand up on a platform, shout until you get people's attention, earn their trust, and then persuade them to buy something. Even if you have a quality product you really believe in, and everything you tell your readers is perfectly true the fact remains that your goal is to persuade them to buy something so you can earn a commission.

It should also be noted that even if you lie through your teeth and get people to buy a product that's total shit you still get paid.

It's All A Numbers Game

If you're an author with a blog chances are good you're always trying to sell books. You'll try to mention your books in every other entry, and sometimes you'll dedicate entire entries to your creative process to entice readers with your latest release. You might even put in a link taking them directly to a sales page in the hopes they'll buy a copy. If you're already putting in that much effort then why not get paid twice for it?

There's no rule that says you have to become an affiliate marketer. Just as there's no rule that says you have to accept donations, put ads on your blog, or set up a Patreon account. But if you're serious about making money from your blog and selling more books then you might want to give it some serious thought. If you want to become an Amazon affiliate then check out this link, and if you're more interested in Smashwords marketing then stop by this link.


Thank you as always for dropping by The Literary Mercenary. If you'd like to support me then please feel free to click the "Shakespeare Gotta Get Paid, Son!" button to make a donation, or drop by my Patreon page to become a patron today. An extra thank you for all those who purchase a copy of Shadows of a Fading World, and I hope you have as much fun in the reading as I had in the writing!

How To Make Money Publishing Your Blog on the Kindle

Making a living as a blogger isn't easy. You need hundreds if not thousands of regular subscribers, and daily hits in the six-digit range. If you're depending on advertising money, then you need people to actually click ads on your page in order to get paid. If you're selling products as an affiliate marketer, then you need to persuade your readers to purchase through your site. If you have merchandise of your own, you need to make a solid case as to why readers should hand over their hard-earned cash.

Wouldn't it just be easier to get paid for writing good articles that provide useful, actionable information?

You want to get paid for doing what now?

Experienced bloggers are currently wiping tears of mirth from their eyes. The reason is because no one pays writers just to put words on a page; writers get paid for selling something. Since blogs are free to read, they need to be used as a vehicle in order to sell something else. No matter how brilliant your writing, or how entertaining your jokes are, they're worthless all by themselves. Unless, that is, you can come up with a way to sell something that doesn't cost anything.

Amazon to the Rescue

As the reigning king of selling people things they don't need, Amazon has begun a service allowing you to publish your blog to the Kindle. This means you get increased exposure, since there are hundreds of thousands of Kindle ereaders on the market, and at least some of those users will be searching for blogs through their machines. Amazon also charges a fee to anyone who subscribes to your blog through an ereader. It doesn't charge much, maybe .99 a month, with the first two weeks coming free of charge. As the author, you're entitled to some of that cash. It's why the Literary Mercenary is now available here, and its sister blog Improved Initiative is available here.

How Do I Publish My Blog With Amazon?

And can I get paid in bananas?

If you already have a blog that's up and running, getting it put up on Amazon takes very little time. Just go to this link and create a new Amazon account. I'm sure you already have a personal one, but that won't fly for this little endeavor. Once you have your new account set up, log in. You'll see a blank window, with an "Add Blog" button on the right hand side. Simply click that button, and then fill in all the details for your blog. This includes a sales description, cover photo, and all of the marketing text you can fit. Once you've filled out all the details, click submit and wait roughly 24 hours for your blog to be available for subscription through Amazon. It's that simple!

How Much Money Can I Make?

Because that's not a loaded question at all.

You can make thousands of dollars a month doing this. You won't. Blog subscriptions are just like anything else in the writing world; the more you sell, the more you make. Just like your blog.

If you get a half a million hits, and every visitor clicks an advertisement on your blog, then you're going to find yourself in a new tax bracket pretty damn fast. The same is true if your novel suddenly starts selling like hot cakes, or if your blog becomes the new "in" thing to subscribe to. You can potentially make a fortune, if you can persuade everyone with a Kindle to subscribe to you. That isn't likely to happen, though. What's more likely is that your blog will pick up a few subscribers, yielding perhaps an extra few bucks a month.

So why publish your blog on the Kindle? Well, on the one hand, it costs you nothing. Even if no one ever hears about you, and you never see a single cent from the endeavor, at worst you've wasted fifteen minutes. Sheer chance says there are at least a few readers out there who will discover you, and decide to subscribe for at least a little while. There's also the outside shot that, for whatever reason, your blog becomes a rolling stone raking in enough cash for you to pay your rent, save up for a vacation, and quit your day job just on the number of subscriptions you get. It isn't likely, but then again a Twilight fan-fiction became a million-dollar industry. The impossible is very, very possible when it comes to writing, for good or ill.


As always, thanks for stopping by the Literary Mercenary. If you'd like to keep this blog going please share your favorite pages with your friends, and feel free to click the "Shakespeare Gotta Get Paid" button in the upper right hand corner. Also, if you're interested in donating on the regular, I currently have a Patreon giveaway going on for the month of January. Simply drop in here and make a donation to receive links to 2 free stories, as well as to receive a free ebook. Lastly, if you want to stay up-to-the-moment with what I'm doing as an author then follow me on Facebook or Tumblr.

Beyond the Purple: Dealing With Purple Prose in Your Fiction

Books are a unique kind of magic. They use words, sometimes written by people thousands of miles away and decades in their graves, to reach into the hearts and minds of readers to tell stories. The best books will run their fingers through the readers' minds, and play merry hell along their heart strings before grabbing hold of their collective guts and yanking. Good books do this by creating realism, using beautiful language, and many times through particularly vivid imagery.

Bad books, on the other hand, tend to fall victim to the disease of purple prose.

What is "Purple Prose"?

A three-lobed burning eye.

Generally speaking purple prose refers to a style of writing that is far too flowery and overdramatic. It's characterized by unnecessarily complex words, long running metaphors, and multiple spurts of description all in the same sentence. Purple prose, like pornography, is often tough to define. Most writers know it when they see it, though. So for that reason, here's an example.

"Jack stepped forward, punching Rob in the face."

This is normal prose. It's simple, straightforward, and it lets the reader know exactly what happened. It might be a little bland, but sometimes that's the sacrifice a story has to make to get the point across.

"Jack brought his right fist down, smashing Rob with a hammer-blow to the back of the head."

This is a little more vivid, and it gets the blood flowing. It's more specific as to the type of blow, where it landed, and the amount of force behind it. It's edging toward pulpy wording, but it's meant to excite the reader. This kind of language is typically good for action scenes.

"The blond giant snarled, the war cry of a lion, before swinging a mighty blow at his enemy that left his opponent staggering, reeling, blood spattering from his nose and mouth like a crimson rain."

Ummm... what? Because you read the previous two incarnations of this sentence you can take a guess what's happening. However, in this throbbing, turgid third sentence we have no names to describe who is doing what. There's entirely too much symbolism and description packed in, and the whole thing has become one big mess. That is typically what people mean when they're talking about purple prose.

Kill Your Darlings

With the strictest of prejudice.

Sir Arthur Quiller-Coach originally gave this fantastic, three-word piece of advice. It's since been repeated by William Faulkner, and it was the constant refrain of Stephen King's book "On Writing". These and other writers have fully endorsed pen monkeys the world over putting all of the pulsing purple prose they want on the page. Writers just need to delete it once they've gotten all that purple out of their systems. No matter how proud you are of a sentence, a turn of phrase, or a really great metaphor, you might still need to drown it in the Editorial River.

How Much Purple is Too Much?

Just give me a goddamn checklist already!

One person's purple prose is another's vivid imagery. It's why there are still arguments about whether authors like H.P. Lovecraft or Robert E. Howard were literary geniuses, or pulp-magazine hacks. As with so much else in writing it's largely up to the writer, the editor, and the beta readers to come to an understanding over how much purple is too much. It often comes down to personal style, the genre someone is writing in, and a dozen other factors.

That said, there are some things writers need to watch out for to make sure they don't bruise their language too badly.

#1: Does it Make Sense?

Whenever you finish writing something, leave it for a few days. A week if you have the time before a deadline. During that time start a different project, read a new book, watch a movie, and then come back to your story. It will shock you how many phrases or descriptions you used that were brilliant at the time, which completely snap the thread of your narrative and leave you asking "what the hell does that even mean?"

#2: Does it Fit With Everything Else?

Have you ever been reading a story or article, and right in the middle the writer gets really erudite for no reason? That happens a lot in purple prose. It feels like the author learned a new word, and wanted a chance to show off that he or she knew it. If you're writing about high school kids chances are you should use the word "backpack" or "messenger bag" instead of "valise". By the same token, if you've been using very straightforward prose for everything, don't start slapping a bunch of metaphors and similes down on the page.

#3: Does it Add Something?

Perhaps the most important question concerning pulsing prose is whether or not it adds to the story. In a fight scene or a love scene this kind of language might be used to increase a reader's pace, and to get the blood pumping. In a chase scene, or a confrontation with a squamous monstrosity, getting a little purple might churn readers' stomachs, or make sweat pop out on their foreheads. But if a writer is using this kind of language to describe getting ready for work in the morning, catching the city bus, or going out to get a newspaper then it can quickly become boring. Much like exclamation points, writers shouldn't go beyond the purple too often. Doing so will reduce the power this kind of prose possesses.


As always I hope that my readers found this installment of the Literary Mercenary helpful. If you want to plug in and follow all of my updates then drop by my Facebook or Tumblr pages. If you're curious about my own published work, stop on by my Goodreads page and show me some love. Lastly, if you'd like to support the Literary Mercenary then please share the blog with your friends and family. Or drop a few cents into the tip jar on the top right of the page. Or both. That would be good too.

Things You Should Never Say to an Author

It isn't easy being an author. It's a lot of work building worlds out of blocks of imagination, carefully studying people and methods of speech, and creating an entire rule system for a universe so we can explain it to other people. Muscling through writer's block, plotting out novels, and waiting for months for a publisher's response all pale in comparison to the single challenge authors face every day, though; not choking the life out of the general public.

Deep down, we know you mean well. We know you're trying to extend a hand in friendship, and that you're just curious about who we are and what we do. You want to touch us, because to you we're strange creatures in some exotic petting zoo. Problem is that what you say is one thing; what we hear is often something else. So, here's a little guide to the most common faux pas you can commit when faced with a chance to meet the flesh behind the fiction.

Are You Published?

Sally eventually stopped mentioning her series and introduced herself as a student.

If I was keeping count, something I stopped doing for mental health reasons, this would probably be the most common question I've heard. More often than not it's just one of those cultural differences, and I have to forgive those who live in the undiscovered country of normal. In this instance the word publish is the only one in my language they know, and so they're using it to show they're following what I'm saying. That's not what I'm hearing though.

When someone asks this question what many writers hear is, are you a real writer, or just a hobbyist? We know that many times a person doesn't mean that. We know what they really mean is, I am curious to know where you stand in your professional field and what you have accomplished as a self-proclaimed artist. Here's a tip: if someone introduces him or herself as a writer, an author, a columnist, or any other exotic and wordy profession, assume they're published. Chances are good it wouldn't be on their business cards otherwise.

Have You Written Anything I Might Have Seen?

Depends... where do you shop for books?

Probably not. The reasons for this are complicated but, generally speaking an author who isn't famous simply won't have the advertising budget or the fan base for you to have casually picked up one of his or her books. This is a faux pas because it challenges the writer's status. It has an inherent quality of I haven't heard of you, so you can't be that important. Most people don't mean to do that because they're aware statements like that are rude. To put it in perspective, this question is the equivalent of walking into a clothing store and asking a customer service representative "do you have anything here that I'd like?" How should they know? They just met you, after all.

Better questions for these scenarios are, "what have you written?", "what was your last project?", or "what are you working on now?" These express interest, while at the same time not putting pressure on the author to prove his or her professional status by rattling off a pedigree.

How Much Does That Pay?

More than you'd believe, but less than you think.

This question is rude on more levels than can be expressed in polite company. The issue of how much a person makes has become less private over the years, but asking directly is still seen as something of a challenge. The questioner is demanding to know if the artist makes enough money to justify being a professional. This is, unfortunately, a cultural by-product. Lots of people sketch, or paint, or write stories for fun, so creative things are seen as a hobby that anyone could participate in. Being told someone is a professional leads to a knee-jerk, "prove it" kind of reaction.

A solid rule is not to ask an author any question you wouldn't ask a carpenter, an investment banker, or a car salesman. In short, don't disrespect the creative types. Always assume that the writer makes enough to be at the same event you are, but that he or she will never make enough to turn away a new reader.

Remember Us When You're Rich and Famous

Sure. I'll even put you in a story. You, personally.

This phrase is a variation on the "You could be the next King/Rowling/whoever is hot right then." It's something people say when they want to be supportive, but they don't want to do more than tell you they have faith in you. That's the reason most writers will ignore it; encouraging words don't do much for one's career. If you really want to support a writer then you should buy books, leave reviews, tell your friends, come to events, and generally show that you are there and you want that person to succeed. In addition to helping that writer get rich and famous, chances are good they'll notice you and aren't likely to forget you.

Do You See Yourself in Your Characters?

Sure. We'll go with that.

Nothing is more irritating than people who want to play amateur psychoanalyst with your work. If a writer composes a visceral tale about a serial killer, readers wonder how he got into that monster's mind. If an author writes a steamy best-seller, readers may secretly wonder how many people she slept with to assemble her cast. If you write a story about a nine-foot-tall super soldier, fans will wonder if you have masculinity issues.

We, as writers, are partially responsible for this. With the sheer number of times we use write-what-you-know as a mantra, and the ridiculous tally of occasions we've used the "my book is a secret confession for what I really did" plot twist, we were going to get this sooner or later. Yes, most of us will put our life experiences into the books we write. We will also talk about places we've been, dreams we had, or little phrases we've stolen from the hundreds of novels we've read. Just be aware that when you ask this question you're implying one of two things; either the writer is in need of therapy, or the writer is composing self-insert-wish-fulfillment. This question is like the lady and the tiger, except there are two tigers, they're both female, and they're both in heat, and starving. Avoid whenever possible.

I Wish I Had Your Job

Sure. Sure you do.

No you don't. You want a job where you can wake up whenever you please, have a socially accepted excuse for partying too hard, and lounge around in your pajamas all day. Because deep down that's what society has told you authors do. Edgar Allen Poe got blitzed on absinthe, Stephen King did so much coke he doesn't remember writing "Cujo", and Ernest Hemingway was an alcoholic who eventually committed suicide... that's what writers do, right?

You don't want to spend 8 to 10 hours in front of a machine that you've purposefully disconnected from the Internet to focus. You don't want to take endless notes, and re-write a manuscript three or four times before you feel it's good enough for submission. You don't want to make less than minimum wage for years until you finally catch on with something popular, or develop a big enough following to pay your bills. Lastly, you really don't want to go through the endless frustration of people telling you they know how great your job is, and how they envy you for it. You don't. Trust me.

I Don't Read

He appears to be speaking... words of some kind.

This is the most direct form of this sentiment, but there are others. Polite inquiries like "aren't books on their way out?" or statements like, "it must be hard to compete with movies, and so many other forms of media," are also fairly common.

The next time you think about saying something like this, especially if you're saying it to someone who is an author, don't. It's the equivalent of saying, isn't your profession quaint and antiquated? This can be mitigated with the proper apologetic tone, turning the message instead into, my apologies, but I don't consume your type of media. It's a quirk. Whatever your intention when you make your entertainment habits known though, tread carefully. Readers and authors are clannish, and they look with suspicion on those who ignore the written word.


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Like and Share This Post

Most people think that authors are literary rock stars. They sit in their posh studios writing down made up stories, and when they're done cashing their million dollar checks they take vacations to go to book signing events or conventions to rub elbows with the unwashed masses.

It's not like that. It's more like this.

We who are about to write, salute you!

In the coliseum of modern entertainment, authors have become the new gladiators. We create a personal experience, a unique brand, and in many cases a persona just to get noticed. We practice, sharpen, and edit ourselves until we reach the peak of our game. We are not there to perform for the publishers, the Caesar who sits above the game and decides yay or nay on whether we publish or perish. We are there to perform for you. The Mob.

The Truth of the Metaphor

It's a little sad, but it's true. As I said in this post, publishers are not interested in art. They're not interested, by and large, in literary merit. They don't really care if the books they publish are going to remembered for years to come as the books that set the standard of the age. What publishers care about is whether or not they sell books. As with the gladiators of old, the arena masters care about how well their staff of authors plays with the crowd. The louder the crowd roars, the more support they throw behind a particular author, the longer and more fruitful that author's career will be on the bloody sands of the bestseller lists.

So if you want to see an author succeed, you need to raise your voice and make sure those on high can hear you loud and clear.

How to Support Your Favorites

Now that your illusions about how easy your favorite artists have it has been irrevocably shattered, you might start to worry. After all if the audience goes silent then it doesn't matter how long the gladiator in question has been the champion; the blade's coming down. Unless you and all your fellow fans start making yourselves heard, that is.

The best way to do that is of course to buy books. Publishers notice when people buy books, and they make sure to do more promotion for authors who's books fly off the shelves. Unfortunately money is not an easy-to-come-by commodity, no matter how big of a fan someone is. Fortunately you can raise a ruckus even if your pocket book is a little on the lighter side.

The next best thing you can do is to help promote authors you like. For instance, if someone wanted to help promote me, I would ask them to follow my blog here, and to drop by my author Facebook page, to follow me on Tumblr, and to drop by my Goodreads page to see what books I have available. I would also ask my readers to leave reviews of the books they'd read, and to help me signal boost posts about my work. Sometimes all it takes is for one person to start the wave for the rest of the bleachers to join in, and that will catch everyone's attention.

Is That All it Takes?

Yes and no. If an author writes a novel that is a smash hit, but doesn't do anything else (the literary equivalent of pop music's one-hit-wonders) then that one splash in the pond is going to stagnate pretty quickly. The same is true of an author's fan base. Someone who writers a book review that goes viral has done a great service for that author in the short-term. But the wheels turn on constant awareness. Authors have to keep writing, and fans have to keep talking them up.

Lastly, remember this. Cheers are contagious, especially in crowds. The louder you cheer, the more interested your fellow mob-members are going to be. Pretty soon they're going to be cheering right alongside you.

The Literary Mercenary's Guide to Shameless Self Promotion

There's a popular myth in some writing circles that all you have to do is write a solid, entertaining book, and everything else will take care of itself. With very few exceptions, this is a sure-fire way to commit career suicide. Writing the book is important, it's necessary, but it's only the first leg of the journey. The next step is letting people know you actually have a book for sale.

Or two, or three... hundred.

But wait, isn't that the publisher's job? Isn't that the whole reason that you give the publisher such a big cut of the sales, so that they do all the promotional work for your book and you can just sit back and collect royalties? In some ideal, golden-aged world that would be true. For those of us who haven't been made the gilded child of a massive corporation looking for a new book sale messiah, and who don't have a famous name that's pulling people in like flies to honey, it's your collective job to reach out to your potential fan base. It isn't going to be easy, it probably isn't going to be fun, but if you want to grow your following and actually sell books, then you're going to have to learn how to promote.

Setting Up Events

Events are typically what people think of when they think of book promotion. An author reads a short story to an eager audience on open-mic night, or holds a book signing at the local store with crowds of curious fans. These are good ideas, and they've become industry standards because they actually work. However, there's no reason to limit yourself when thinking about different venues to get yourself and your work out there.

Always sign the book... even if it's not yours.

Ask yourself who your audience is, and then look for opportunities to reach out directly to that demographic. If you write science fiction or fantasy, then you should look into becoming a panelist at a convention where you can weigh in on industry issues connected to your work. If you're a young adult author, then make sure local high schools and middle schools in your area know you live nearby, and offer to speak to students if the school would like to have you in. If you're any kind of successful then organizations like colleges, local writing groups, and other sorts of people collections will typically be more than happy to have you come on over and speak. In fact, if you know how to make up fliers, you can even get a space at your local library free of cost (in most places) and see who's willing to come in and listen to you talk.

Traditional Media

Though we live in a world of instant gratification and 100 character updates, don't count traditional media out when it comes to your writing career. Most writers who don't have a big name, a blockbuster novel, or real clout (see for example most writers who are self-published, or who work mostly with small presses) will probably find a lot of doors shut in their faces when it comes to this step. Newspapers don't want to waste word count on an author no one's heard of, and magazines won't grant an interview to a nobody. However, sometimes being a local is enough to get their attention. Once you have the attention of an editor, if you can make a good case you can expect at least a little ink to flow your way in fairly short order.

Where the hell is the refresh button?

Persistence is the key when it comes to traditional media. Check with all newspapers and magazines no matter how big or small they are. Talk to your local radio stations both private and public to see what they have to say about your work and if they'll have you on as a guest. Professional tip: If you have a local event going on, traditional media is much more likely to cover you. An author they've never heard of has released the first book in an epic trilogy? Yawn. There's going to be an event at the local Barnes and Noble you say? If we can get some pictures, maybe that would interest some people over in the Arts and Entertainment pages...

Social Media

This is where a lot of authors unfortunately lose their minds, as well as any sight of their goals. Social media is like a bloody battle where making any progress at all is likely just as much an accident of your backswing as it is due to the countless hours that you practiced and refined your pitch so it would thrust home with your audience. While it's possible to save a lot of frustration by avoiding social media, this is a prime example of no guts, no glory. You need to be on as many stages as possible if people are going to notice you.

Your career moves at the speed of Google. Watch for trees.

Where should you go? Well, Facebook is a good start (you can find my author page there, for instance), along with Tumblr (my personal favorite), and the professional social media page LinkedIn (yes, I'm there as well). There's also Twitter, the recently re-invigorated MySpace for those who enjoy a dash of undeath with their social media, and as a place just for authors, Goodreads (you knew this link was coming).

Just having a social media presence isn't enough though; any 12-year-old can manage that. What you need to do, as the author, is to wrangle your audience and to keep them entertained. Let them know who you are, and what you're about. Update with news about your projects, your upcoming events, and post links to your stories, your reviews, and any write-ups about your events (see how cyclical this madman's mess is becoming?). Answer their questions, build a rapport, and try to recruit folks by always, always, always including links to your social media in articles published about you, or which you write yourself. Lead by example when possible.

Forums, Blogs, and Video Channels

The natural extension of social media is, well, the rest of the goddamn Internet. Climbing electronic Everest isn't going to be easy though, and it's very likely you'll have to fight hordes of trolls, deal with storms of withering abuse, and comment sections a mile long about how incompetent you are, and how unoriginal your stories and opinions are. I suggest you wear goggles and cover your mouth, this part gets nasty.

This guy's got the right idea.

If you have a forum presence as it is, then you're ahead of the game. Whether you talk about gaming, cosplaying, cross-stitch, ritual mutilation, or some other activity, you have a voice in a community. Use that voice! This is key for any forum you go to, or any comment board you stake your flag on; don't just shout advertising in their faces. If you do that you're going to alienate your audience at best, get banned from the forums as a spammer at worst. Instead, talk to the community like you're a real person. When they acknowledge your right to be there, mention that you're an author. Field some questions, and only when you're sure they won't go for your jugular should you post a link to your book(s). It's slow, but it's a decent way to find new fans who at least share an interest with you.

The same is true for blogs. Starting your own blog is a great first step to building an audience (either that or I'm just sitting here and typing at myself), but it's not the only step. You need to provide something more than a constant barrage of "buy my book"; you need to offer them real information, real entertainment, and the ability to feel connected to you. If you know other bloggers then you should talk with them to try and get yourself, your blog, or your work featured over on their site. Guest blogging for someone that has a bigger audience than you do is a great way to build connections, and maybe to leech off a few of their fans for your own.

Lastly, videos. Not everyone should make videos. If you choose to, even if it's just rolling shots of you reading snippets from your book, make sure that you're smooth, that your lighting is good, and that you take a bit of time to tell the audience who you are, what they're about to hear, and let them know what they're in for. At the end of it all, make sure you thank them for watching, and list any and all pertinent information about yourself, the story, where they can find it, etc. Strike while the iron is hot, and that includes the opinion of people who might have stumbled on you by total accident, and now really, really want to have your book in their hot little hands.

Promotional Material

Seriously, you'll never guess what it's about.

It's an unfortunate truth that most people have the attention span of a goldfish coupled with the memory of an aging poodle. If you had the force, verve, and sheer luck to get someone really interested during a talk, don't just expect them to remember who the hell you are and what the hell you wrote. They won't. That's like feeling a fish bite, then waiting for it to throw itself into your boat. You need to help them along, and the best way to do that is with promo materials.

These things come in all shapes and sizes. Most authors turn their business cards into promotional materials, featuring a design from a cover, and links to their blogs and their published works. That's good, but it's just a start. Several authors I've spoken to swear by promotional bookmarks, where they can list out their credentials as well as hook people with a catchy design on a practical item. Others print up post cards, and others might make up stickers or give away other, small items. What you choose depends on your budget, but once you have them, take them to every meeting and keep a few in your pocket just for good measure. Most of them will probably be thrown in the garbage, but people will have to look at it before they chuck it.

Offline Networking

This strategy is known by many names; communication science, interpersonal studies, and my personal favorite, fucking talking to people. Everyone reading this, even Taliban insurgents living in caves, knows people. You have parents, siblings, co-workers, LARP buddies, sword fighting peers, and a number of other folks primed for conversation. What's more, if you can convert even one of those people into a fan, then they act as a carrier for your message. They tell their friends, their friends tell still more friends, and you've gone old-fashioned viral. Word-of-mouth is a powerful force when it comes to books, and it can often lead to otherwise impossible connections. After all, your mother's best friend's landlord's nephew's fiancé just might have a senior editor at Random House as a father.

There are opportunities every day for making offline networking connections. You might be sitting at lunch chatting with your best friend about your newest plot when someone at the next table leans over and asks if you're a writer. You can smile, say yes, and offer them a bookmark. Hell, sign it for them if they want. It makes people feel special, it wins you admiration, and it could lead to a whole slew of positive results. You just need to make sure you keep your professional face as ready to hand as a business card and a pen.

You'll meet all kinds. Shut up, and take their money.

Other Marketing Tips

Firstly, for those who have an ebook and are looking to get some free marketing for it, I recommend checking out this list from Galley Cat here. There's some good stuff on that list, even if not all of it is right for your particular book.

There are so many things you can do that it can be hard to figure out precisely where you're going to strike gold. However, there are a couple of things you should definitely keep in mind in order to get the best results.

First and foremost, get your face as well as your name out there. Authors aren't typically thought of as on-camera personas, but a lot of the time a reader is buying you just as often as they're buying your book. If you're using a pen name, then create a persona. Make your audience pay attention to that persona, and make it a package deal with your other characters.

You're welcome.

Cut down on your negative statements, particularly about other professionals. No one likes to be trash-talked, and even if you can make a living burning down potential bridges, it isn't always a good idea to do so.

Keep your readers updated, particularly on your social media pages. No matter how great your books, you're bound to lose readers if you don't keep them in the loop about what's going on with you, your career, and your life.

Lastly, and this is a rule not just for you but also for your work. You can do nearly anything as an author. You can be profane, you can be disgusting, you can be controversial; you cannot be boring. As soon as you stop being interesting, that is when your numbers fall to zero, and people move on to find someone else to fulfill their entertainment needs.


As always, thanks for dropping in and staying for the whole of the mission briefing. If you've got any questions or concerns, drop them down in the comments below or put a message in the line at one of my social media pages mentioned above. The Literary Mercenary operates free of charge, but always appreciates support. Prod at the links on the page if you want to keep up going, or check out some of my stories available as ebooks. A good place to start looking is right here on Amazon, for those who are interested.