Tax Deductions Every Writer Should Know About

Being an author has a lot of perks. You get to make your own hours, you get to go to a lot of cool events, and generally speaking you have an excuse for all kinds of eccentric behavior. For every up there is a down though, and one of the biggest downs is that authors are generally considered to be self-employed as far as the government is concerned. That means when the tax man cometh you aren't looking forward to a nice, fat check like so many other people; you're making sure you don't lose more than a pound of flesh.

Even Death can't cheat taxes.

The year is drawing to a close, but there's still time for you to hang onto what little you managed to make this year. Whether you're a novelist, a blogger, or any other sort of author I have a secret to tell you...

Any money you spend as part of your profession can be claimed as a tax deduction.

Any Money, You Say?

Within reason, yes. You probably can't get away with calling your new tattoos a career expense (no matter how cool the font is), but there are a slew of expenses you probably aren't thinking about that are perfectly legal for you to claim as an author that could strip hundreds or even thousands of dollars off of your gross income before you pay your taxes. For instance...

Your Bills

Everyone has bills to pay; it's why we do what we do. However if the services you're paying for are a necessity for your career then that makes them a business expense. For example, say you were a reporter. As a reporter you need to have a smartphone capable of taking pictures, shooting video, and browsing the Internet. You need to be able to call from the field in order to get hold of your editor. As such at least a portion of your cell phone bill, and often the cost of a cell phone upgrade, can be deducted as part of your job.

You know you've been eyeing that new model.

As another example, say you were a blogger. Writing blogs is where your money comes from, and you can't do it without Internet access. Therefore at least a portion of your monthly Internet bill is also a work expense. Sure you're also using it to chat with your friends and faff about on Facebook, but if you need it for work then it's still a work expense.

New Stuff

I mentioned a cell phone upgrade a moment ago, but there are all kinds of things you can claim as a deduction when it comes time to pay the IRS enforcers off for the year. Did you buy a new laptop so you could work on the road? Did you buy the new edition of The Writer's Market so you can submit your novel using updated guidelines? Did you buy a microphone to record audio books, or a new camera so you can vlog? All of that qualifies as a work-related expense.

Not everything qualifies.

If you're not sure whether one of your purchases counts as a tax write-off then it's best to chat with a tax expert. Still, if you bought a $750 laptop it's a good idea to hang onto the receipt and to let the tax man know you spent that on your career instead of on yourself.

Travel and Events

While you might write a novel at your desk in the basement, you have to leave your house if you're going to market it. You need to meet with reporters for interviews, show up at radio stations to be a guest speaker, get to the bookstore where your signing is going to be, and perhaps most importantly you must arrive on time to the convention in order to do readings, man the signing table, and make connections with your fellow authors.

There are literally two dozen readers you must reach here.

What counts as a travel expense? Everything! Did you drive to an event specifically for your profession? Then you can claim the mileage as a cost. Did you have to buy a badge to the convention? A hotel room for your stay? A plane ticket? Congratulations, if that is an event you need to be at for professional reasons then you can claim all of those expenses on your taxes. It doesn't matter if you also got to have a fangasm moment at a panel, or that you're there to see friends and get hammered at after parties... the point is the event is important to your career, so you can write it off.

Miscellaneous Expenses

There are a lot of little things that authors don't even think about that can be written off come tax time. Sometimes it just doesn't seem worth it (it's just $3 for a signing pen, after all), but if you add up all of the costs you might find you spend a surprising amount of money throughout the year on your projects.

Do you go out to dinner with your publisher and pick up the tab to get on his good side? Do you have a membership to an industry magazine that helps you get the information you need? Do you pay a membership fee to a website like www.elance.com in order to be able to bid on projects? Did you go on a historic tour or buy reference books to research your plot or to ensure your blog was accurate? Lastly... did you buy a new signing pen?

Every one of these beauties is tax deductible.

It's actually kind of amazing the sheer number of expenses you can claim, as long as you can A) show that the expenses are necessary for you to do your job, and B) that you have a receipt to back up how much you spent on a given purchase.

Does this make up for the fact that as a self-employed individual authors may lose as much as 30% of their income to taxes? No, of course not. But if you manage to pay a few hundred (or a few thousand) dollars less on your taxes then you have money leftover for things like food, rent, the cost of health insurance, and of course enough to buy just one more book.

Lastly, before you just send in a stack of forms telling the government you don't owe them anything, it's a good idea to consult with a tax professional. While dropping a C-note on something you can ostensibly do yourself might make you balk, a tax professional is easily worth their weight in the savings he or she will provide.

Trust me.

If you'd like to keep the Literary Mercenary slogging through the trenches then stop by my Patreon page and become a patron today! If you want to make sure you don't miss any of my updates then plug your email into the box on the right hand side, or follow me on Facebook and Tumblr!

Will Self Publishing Work For You? Maybe... If You're Lucky

You can't turn on the TV news or check your social media feed without hearing about one more self publishing success story. Whether it's an author making bank putting out monster porn on Amazon, or a married couple saving their house with their steamy romance novels, it seems like self publishing really is shoulder-checking the big publishing houses out of the way and rendering them irrelevant. Soon publishing will be available to everyone, and sales will be based purely on the merit of the writer's skill!

Keep dreaming Skippy.

Sadly the world in which self publishing is the Rocky Balboa to Random House's Apollo Creed is just a fantasy. Does that mean you can't self publish and become successful? Of course not, because (in case you didn't notice) it seems there's a new joker every week that hits the publishing lottery and makes between $25k and $100k a year in book sales.

That isn't the norm though, and if you're going to get into self publishing there's some things you should know beforehand.

You Have To Do Everything (And I Do Mean Everything)

It should be evident just looking at the term self publishing that you're going to be responsible for every aspect of the process. Lots of authors think they understand what that means, but until you've gone through it you really don't.

Pictured: Everything

I'm not just talking out of my ass here, either. When I was having some trouble getting my stories placed I decided to take three of the better ones in my stable and publish them myself through the Smashwords platform (you can find my Smashwords author profile right here if you're curious). It looks easy; it isn't.

You know going into the process that it's your job to write the story. You have to handle the rear cover blurb, and you have to take care of the cover art (that gets complicated since you're limited to public domain images and royalty-free stock photos, unless you're a talented artist yourself). You know that you have to edit the book, and that it's your job to find beta readers. But you also have to format the book, you have to put it up on the platform, and you have to make sure the page displaying it is accurate and attractive.

There's more though because you're not just the author and publisher. You're also the publicist, which means you need to find ways to promote your book so you can get eyes on it. You have to come up with marketing plans, you have to keep your clicks up on social media, and you have to answer any questions or comments that fans and readers come up with. This is actually what leads into the second thing you should know...

No One Takes You Seriously

Because it's your job to promote yourself and your book you're going to want to talk to media outlets to try and get coverage. You're going to want an author page on LinkedIn and Facebook, and you're going to want an author website and a blog. Once you've set up shop you might set out into the big bad world to tell them about how great your book is. Maybe you go down to the local TV and radio station to see if they need guests. Or you call up your local newspaper and inform them you're an author who just released a new book. No matter what you do to though, chances are you're going to get the door slammed in your face hard enough to break your nose.

This is what you have to do in order to get an interview. From a college paper.

Something not a lot of writers know is there is a marked prejudice against self published authors (and to a lesser degree against those published by small presses). The general consensus is that self-publishing is a field with a few rebel geniuses in it, and a sea of talentless hacks who couldn't get their books past the gatekeepers at real publishers. This isn't an accurate view by any means, but if you regurgitate something often enough it becomes the governing view. As such the news media by and large does not care about your book unless it meets the following criteria:

- Is it a novel?

- Is it a physical book (mainstream media seems to hate ebooks)?

- Can you walk into a store and buy it?

- Are you generating a lot of attention with your book?

This is the catch-22 of being an author. Short of being struck by Internet lightning you aren't going to get famous without a lot of exposure and buzz about your book. One of the main ways to do that is to get coverage from media sources. Mainstream sources, of course, don't want to hear it unless you're already selling books.

Speaking of selling books...

Selling Books Is Damn Near Impossible

The public loves to read, and there are niches for all kinds of tastes and desires out there. Your problem is convincing readers to give your book a try, and most authors really have no idea how hard that actually is.

For example, have you read the samples for anything linked in this blog yet?

People read books based on a lot of factors. One is how popular the book is, the logic being that a hundred thousand people think it's great so maybe I should check it out. Another is a recommendation from a person they trust, like a good friend or a critic whose views they find insightful. Some people might read a book because it's cover art is intriguing (and that kind of art takes talent and cash to make), or because it's free.

If all you had to do was write a book, post about it on your Facebook page and kick up your heels, everyone would do this.

As a self published author you have to build an audience, overcome prejudice, and get your book in front of new readers all without the support of mainstream media, or the staff and influence that comes with a traditional publisher. Even if you run a successful social media campaign, acquire some followers, get noticed, and manage to move up the ranks though, there's something else you should be aware of...

It Really Is Like Winning The Lottery

Becoming one of those people you see on the news is possible. Someone has to become the new sensation after all, so it might as well be you, right? After all you've honed your craft, created a compelling story, and you've come up with a unique way to market it to both niche readers as well as those outside of a given genre. You're a shoe in!

Know something? That's what the other several hundred thousand other self published authors are thinking.

Hate to disappoint everyone else, but that's my bulls-eye.

In the year 2012 there were over 391,000 self published books on the market. That's not counting the traditionally published books from all the other companies big and small, which you're still fighting over for attention like the smallest puppy in the litter. Those numbers aren't going down either; if anything they're only getting bigger.

Why? Because everyone thinks they can write, and with self publishing there's no one but sales figures to inform them they're wrong. To make it worse for every terrible indie book someone reads that's another black mark (in that reader's mind) against all indie books. They don't have a company or an editor to blame, so instead they saddle the whole of indie authors with the sins of the few.

Is it possible that your book will be the one chosen by lottery to be read by hundreds of thousands of people? Sure it is! But it's more likely that you're going to sweat buckets and strain your mental back trying to shove yourself through the ranks to get to the front for a few minutes in the sunshine.

Even if you are chosen though, you should really know...

You Need to Move Millions of Copies To Eat

How much would you make at the top of Amazon's bestseller list for a week? Well Patrick Wensick's novel Broken Piano For President spent a week in the #6 spot (partially because of a viral cease-and-desist letter that Jack Daniels sent him), and most authors assume that means Wensick made an absolute boatload of cash. After all he was placed higher than The Hunger Games, Gone Girl, and dozens of other bestselling books for seven days. Surely he's relaxing and writing his next book even if he isn't a millionaire, right?

Well, it seems he made $12,000.

Gangbusters

Now Wensick might not be an ideal example, since he isn't an indie author. However, his case shows you just how hard it can be to make bank. If a viral news story and a week in a top spot on the biggest online marketplace nets you less than a year's worth of minimum wage pay, then what do you need to do to become the next Stephen King or Anne Rice?

Be lucky, for the most part. That, and keep your momentum going.

The Neverending Story

Being a successful author of any sort (indie, traditional, or otherwise) is a lot like being a shark; you swim or you die. Publish or perish. You need to publish more stories, tack another chapter onto your epic series, or offer your audience something new and shiny to devour at least once a year or so. Only once you've built up a library of published work can you experience the backlog effect; when a reader discovers you as an author and then decides to read everything you've written.

This is a key point for all authors, but indie authors in particular. If you only have one book on the market then no matter how much someone loves your work you can only make one sale (perhaps one or two more if that reader gives your book out as gifts). But say you have 10 or 20 books on the market; you're going to notice a spike in your total sales every time one catches a wave and gets a little more popular.

That's how you really cash in.

Are You Up For It?

In closing it's true that self publishing is a viable way to make money. Self published authors have completed books, and they're working hard to find their audiences. However, it isn't the right path for everyone. People who don't want to handle every aspect of a book, or who want a traditional publisher's marketing muscle behind them may find that self publishing feels like more work than it's worth, and they'll be discouraged by all of the hidden work that comes with it. Other authors, who like to be at the helm of their own careers and who aren't afraid to roll up their sleeves and bang on doors till someone listens may find that self publishing is just right for them.

All of that said, there's just one more question. Did you check out Jungle Moon?

If you'd like to support the Literary Mercenary stop by my Patreon page and become a patron today! If you want to get all of my updates then plug your email into the box on the right hand side of the screen, or just follow me on Facebook and Tumblr.

More Things You Should Never Say to An Author

Back when my blog was still getting its sea legs I wrote a post titled Things You Should Never Say To An Author. In my naivete I thought that the seven issues I'd experienced at that point were the major players when it came to awkward conversations authors shared with people outside their professional circles.

I was wrong. So very, very wrong.

And I made Jesus cry.

I was so wrong in fact that this week I've decided to create a follow-up public service announcement for those who want to try and reach out to authors as a whole. Whether you're at a cocktail party, a signing event, or wandering the halls at a convention remember that when opening a conversation there are certain things you should avoid saying so as not to get stabbed in the neck with a half-used Bic.

You Should Write A Book About Me

The only notable thing about your life will be its end if you don't stop talking.

I have personally heard this one a dozen times now, one of which came from a total stranger who was cutting my hair (hence why I didn't say anything at the time). Apparently there is such a strong desire in people to believe that their lives have been so unique, and so special, that there are gads of folks who feel a professional storyteller should dedicate 60,000+ words of text to sharing their stories with the world.

I hate to break it to you, but your life really is not all that interesting.

Every time I've heard this statement it's proceeded by some variation of the phrase, "I've seen some shit." After that they blur together. Abusive relationships, drugs and drinking, unexpected children, a string of horrible jobs, assault and possibly manslaughter, all culminating in a normal, boring, pedestrian life. Unfortunately, that is the story of being an adult. It's an unfortunate truth, but unless someone has gone through a truly unique or amazing experience ("I used to run all the guns on the East Coast for a Colombian cartel," or "I flew to Ghana and waged a guerrilla war against an occupying force of mercenaries to free the local tribes people") we don't care. We might copy an irritating verbal tic you have, or make a reference to someone who shares way too much information just because they wanted to dominate the conversation, but no, we are not going to make you a bestselling star.

That's Really Cool... Here's a Copy of My Book

I'll cherish it always.

We all know that one person who, no matter what you're talking about, tries to make the conversation about themselves. Not only do they refocus attention on themselves, but they do it in a way that Kanye West would have thought was classless and rude. There's a version of those people out there in the form of the writer who ambushes professional authors and shoves their own "work" into that professional's hands.

This happened to me once, and I was confused for the rest of the day. My short story "Relic of the Red Planet" had been selected to appear in the Alliteration Ink anthology Sidekicks (still available right here if you want to take a look), and I'd arranged a signing event at my local library. As any unknown author can tell you book signings, even in small towns, don't really draw huge crowds if no one knows who you are. So I waited in a quiet room to see who would show up, and I got two visitors. The first was a guy who was just curious, and the second was an older woman. She introduced herself, said hello, bought a copy of my book, and then promptly took out another book and shoved it into my hands. Then she scuttled off.

I tried to read the book. It was awful, bordering on the nonsensical. Assembled at Create Space it was very clear the author had no grasp of story, cohesion, character development, or possibly a Euclidian reality. I thought this was a really unique experience, but it apparently happens all the time. As soon as people find out you're an author they immediately want to send you their Lord of the Rings slash fic, or pawn off a copy of a self-published book that's sold two copies to their best friends in Japan but which no one else has ever heard of. You could be self-published, the latest addition to an indie house, or the star at Tor; people will still grab your lapels and talk about their projects as if you somehow owed them your time and give-a-shit.

What's happening here is easy to explain; these individuals want validation from someone they view as "making it," and in some cases they're hoping for that lucky break where we demand that they talk to our agents post-haste. That isn't going to happen. We love to talk books and stories; what we do not like is total strangers coming up to us and insisting that we'll love their stories. If we did that to you it would piss you off royally. All we ask is the same courtesy.

You Should Really Write Young Adult Books

What we picture doing to you when you open this conversation.

I've had this conversation with dozens of people, and while you can switch out the variables the irritation remains the same. Whatever genre it is you're working in people will always suggest you work in a different one. If you write horror they'll suggest you tone it back to write young adult fiction. If you write YA fiction they'll suggest you get in on that smut revolution and write erotica. If you write science fiction they'll tell you to try writing some of that dystopia stuff that's selling so well.

It's not that we're so stubborn we will only ever write one kind of story (in most cases). If you were an industry insider who had numbers to back up which genres were making more money then as authors we might nod and consider your words. What average people who think they have the inside track to fiction don't know is that we have put a lot of time into building a brand. We're catering to a particular fan base, and a total shift in our stories will lead to a cut in our sales. Many times we've spent years working to fit into a given area, and that's what people know us for writing. What well-meaning advice providers are doing is telling us to abandon that effort to try something totally different, based on nothing more than their own opinions. Sometimes it's also based on a short program they caught on the news, but most of the time even that is lacking.

If you wonder why we're not ever-so-grateful for your insight, imagine us coming to where you work and saying, "I know being a manager is rough, but have you considered becoming a secretary? I hear there's a lot of potential in that field."

I've Always Wanted to Write a Book

Sure you have, Buttercup.

This statement gets its own separate category because it's different from the writers who try to give authors their half-finished work. People who make this statement tend to be folks who have never taken a real stab at writing since they were in high school. Some very few of the people who make this statement might have once thought about doing NaNoWriMo, but never did.

Many times people who make this statement are just expressing a day dream; sort of like people who say "I've always wanted to own a Ferrari." It's harmless in and of itself, unless you're saying it to someone who slaved away every waking moment for years and did everything short of committing murder to get said Ferrari in his or her garage. While the owner might nod and smile, the urge to reach out and slap the shit out of the dreamer is going to be a strong one.

Alternatively, people might express this desire as a way to try and show that they admire the author. These people understand at some level that writing a book, editing it, publishing it, and then marketing it is a difficult task. However, it's a much better idea to just say that. Don't confide your secret creativity fetish to us; we do this for a living.

Have You Tried Twitter?

They burn Kingston charcoal in the part of hell reserved for you.

Every author has heard this both from well-meaning friends and know-nothing strangers. All you have to do is speak the magic phrase, "I wish I could sell more books," and the mystical advice-genie comes shooting out of the bottle to grant you the secrets of instant wealth.

Wait... sorry, that's a typo. Either that or I'm rubbing the wrong genies. Or however that works.

Anyway, the point is that everyone seems to think they have the one method you haven't tried when it comes to getting big bucks on book sales. Maybe it's phoning the local newspaper, or posting on Facebook pages, or just starting a Twitter account. Whatever it is the idea is obviously so brilliant they're amazed you haven't thought of it.

Here's a hint folks; we have. Any author worth a roller ball signing pen will have carefully researched different marketing methods. We know which conventions have a good reputation (in our areas at least), and we know which forums allow self promotion. We have checked to see how much banner ads cost, and we've probably laid the ground work for starting an author blog (if we didn't already have one). No matter what idea it is you've had chances are good any author who's been in the game more than a year has already heard it, tried it, and possibly discarded it.

It's not that we aren't open to help; authors love to be given helpful suggestions and opportunities by people. Telling someone you have a friend in the entertainment section of the Times, or offering to hook us up with a cousin of yours who writes a popular book review blog is great. We would gladly accept that kind of help all the live-long day. When someone says "just get on social media site X" like that will turn us into an overnight sensation though it is not in the least helpful.

Before you speak ask the author what they've done to push the book so far. That way you're not going to make a suggestion the author has already grabbed hold of and is milking for all it's worth.

As always thanks for stopping in for this week's edition of The Literary Mercenary. If you'd like to get all of my updates then toss your name into the box on your top right, or follow me on Facebook and Tumblr. If you'd like to support me and my blog then leave a tip by clicking the "Shakespeare Gotta Get Paid" donation button on the upper right, or stop by my Patreon page to become a patron today!

There Are Only Two Kinds of Writers (Chances Are You're One Of Them)

For those who missed last week's update (How to Make Money On Your Blog By Selling Swag), the Literary Mercenary now has its own online store! Just check out this link to see my first design, and if you're the sort of person who wants to be vocal about your opinions on whether or not corporations are people just tell your friends to stop by and take a look. It's my avowed goal to get one new design up per month, but depending on how crazy my other professional demands get that might slip to one every two months or so.

You know you want one.

Anyway, what was I talking about? Oh yes, how there's really only two kinds of writers in the world.

Well, What Are They?

That's italics for you; no-bullshit and to-the-point. The most common names I've heard for the two types of writers in the world are plotters and pantsers; meaning authors who carefully plot out their stories and those who fly by the seat of their pants. Because I dislike these terms (to me they feel like someone who's teaching a class of third graders how to be writers), I will instead use the ones provided by an author whose career I'd emulate more if I could figure out how; architects and gardeners. People who draw a careful blueprint of the whole structure, and people who bury an idea in fertile soil and see what kind of insanity takes root.

The source of these terms, for the curious.

But Neither One of Those Fits My Style

Yes they do. There are only two kinds of writers, just as there are only seven kinds of conflicts, and twenty kinds of dramatic situations. Whether we like it or not the truth of the writing profession is that mechanically there are only so many colors on our palettes, and there are only so many kinds of brush strokes we can use.

The real miracle is that, with such limited tools, we can still create such a plethora of fiction!

Seriously though, you can still check this out if you want to.

As for myself I'm an architect who likes a little free-flow in my stories. I have a beginning, an end, and a few plot points figured out through the story. How I connect those points I don't know until I get to that particular page. It provides a certain structure, but at the same time allows my story and characters enough free flow that I don't feel like I'm trying to micromanage my own creativity. That's what works for me, but I've spoken to authors who are much more extreme than I am on both sides of the line. I've also spoken to one or two who have very similar methods.

It all depends on how your mind works. Whether you choose to draw an entire blueprint of your short story, novel, or series, or you choose to just bury the idea in a hole and water it with coffee and blood to see what grows is your decision as a writer. If you want to just put up a loose frame for the story to grow around, that's perfectly acceptable too. Maybe you like to write completely blitzed on tequila, or you find you do your best work at 3 a.m. when the world is asleep and the quiet settles in. Maybe you like writing horror, or sci fi, or fantasy, or serious books about serious people who do serious shit.

The point here is that every artist is completely unique, but we're all using the same tools and techniques to create very different masterpieces. What you as an author need to do is find the method that works best for you and to use it to turn out your own masterpiece.

Seriously, don't let other people tell you how to write. But if there's only two methods at either end of a sliding scale, chances are good you fit somewhere on there.

Again, thanks for dropping by The Literary Mercenary. If you've got any thoughts on what you'd like to see then please send a message. If you'd like to keep up on all my updates then toss your email in the box on the top right, or follow me on Facebook and Tumblr. If you want to help keep me going then buy a book, buy a tee shirt, toss a tip into my jar by clicking the "Shakespeare Gotta Get Paid, Son" button on the upper right, or drop by my Patreon page to become a patron today!

The Literary Mercenary Needs Your Help!

I regret to interrupt your regularly-scheduled serving of snark and biting wit, but unfortunately there's a rather serious issue I need to let you know about.

The Literary Mercenary is in Some Serious Shit!

I do hope that got your attention.

What's Going On?

I'm glad you asked. Let me break it down for you.

Chapter One: How I Got Fucked

Many of you have heard of Yahoo! Voices, but if you haven't it's a user-content creation website where people write articles and Yahoo! pays them a fee based on how popular those articles are. Yahoo! paid authors between $1.50 and $2 for every 1k page views their content received, and for those of you who don't work on the Internet let me testify that getting 1k page views isn't easy. That said, after half a dozen years of working on this platform off and on I had finally managed to earn a triple-digit royalty check. I was ecstatic, because my views seemed to have nowhere to go but up.

Until a week after this event, where I got an email from Yahoo! informing me that they are shutting the Yahoo! Voices network down completely at the end of July.

What This Means For Me

This puts me in a bit of a tight spot. I've gotten used to having a $40 or $50 royalty check from Yahoo! over the past year and change, and as I mentioned it seemed that I'd finally managed to get into the $100 range. In addition to royalties though, the website also offered up front payments to authors whose work was likely to earn lots of page views. So all told I'm not only out an employer, but the roughly $200 a month that employer represented.

Not enough to kill me, but much like my left leg I'm going to notice when it's cut off.

The rights to my content revert to me, and I'll be finding new homes for a lot of it. However there are no websites that pay for just getting traffic with the closing of Yahoo! Voices; they only pay on ad clicks. That means that no matter how useful, intriguing, entertaining, or helpful my articles are I don't get paid if viewers don't click ads.

How many ads have you clicked during your web browsing today? That's about what I thought.

How You Can Help

No, I am not asking you for money. That said if you have it and are offering it I'll gladly carry that burden for you.

Seriously, I am that kind of friend.

For those of you who do want to help me, and of course my blog, there are a couple of different ways you can do so.

#1: Tell Your Family, Tell Your Friends

This sounds obvious, but I'm going to say it again; if you want to help out then please tell everyone you know about the blog entries you like best. Like and share them on Facebook, Tumblr, Twitter, LinkedIn, and whatever other social media you've got. Bring up my blog in conversation, tell that cousin of yours who wants to be a novelist to check me out. If you have a blog, a website, a Live Journal (people still have those, right?), use it as a platform and give me a second or two in the spotlight. Put your email address in the box on the upper right, and make sure that you get my updates as soon as they happen.

The more people who come and read what I've written, the more popular my blog will get. That will make it a popular destination, increase my ad revenue, and generally keep my bills paid while I keep providing all of my readers with more content.

#2: Make a One-Time Donation

If you were walking down the street and saw a street performer you liked you'd toss a buck in his cap. If you want to do the same for me click the "Shakespeare Gotta Get Paid, Son" button on the right hand side of the screen just below the email-followers box. This will let you toss some cash right into my PayPal account as a one-time "hope this gets you through the change over" sort of donation.

It's not tax deductible, sadly. I work cheap, but I'm not a charity.

#3: Become a Patron

Patronage has been around since the first artists wanted to quit hunting in order to put murals on the cave walls. For those of you who don't know, I have a Patreon page you can visit by clicking right here. If you choose to become a patron what that means is that for every blog entry I put up you are willing to give me a certain amount of money. This is a reward for me doing good work, and an incentive for me to keep it up. Generally all I ask is $1 per entry, but if a single Washington is all you're comfortable parting with then that's fine too. Just put your monthly cap at $1, and no matter how many times I post you're only spending a buck to keep me going.

Patronage is a big step, and I know that. All my patrons have my most sincere thanks, but since those aren't worth the dregs in a pot of government-employee coffee, I'm giving all my patrons their choice of ebook for free once they sign up.

The cost of the ebook is worth at least three months of support. I'm just saying.

Thanks for stopping by! I should return you to your regularly scheduled blog post as of this coming week.

How Do You Know If You're a Real Writer?

I wrote my first short story when I was in 7th grade. It was an extra credit project in my English class, and I had so much fun with it that I completely forgot it was supposed to be work. My teacher's horrified reaction to it (it was a "found journal" horror story in the style of H.P. Lovecraft regarding a giant crocodile in the Amazon river basin) gave me a thrill the likes of which I had never gotten from anything else, and I was hooked. A few months later I decided I wanted to be a writer.

There was just one problem. I had no clue how to become a real writer.

Step 1: Text Step 2: ? Step 3: Rich and Famous

Over the years I bounced from one opportunity to another. I entered poetry and short story contests in high school, worked for campus papers in college, and before I received my degree I discovered there's a whole market out there looking for freelancers to put words on the page. It wasn't till 2012 that I managed to start publishing fiction with some regularity. I thought I'd found the answer, and that I'd become a real writer.

Others weren't so convinced. Here are some of the reasons why.

Where Can I Buy Your Book?

This question is actually two fold. The more direct question being asked is "are you an actual writer, the kind I can find in a real book store?" The second, more subtle question is "Did you write a novel?"

When I started getting my fiction published I had to answer in a double negative. I had written short stories in response to open calls for anthologies, which meant I had some short stories on the market but no novels. As such people shrugged me off. Because I published electronically and with small presses no, my work is not on the shelves at Barnes and Noble or Books-A-Million. This conversation gets repeated a dozen times a day when I'm having a signing or speaking at an event. This leads to the second issue a lot of writers face...

Who Published This?

The world of publishing has changed phenomenally just over the past few years, but if you're not involved in it you'd never notice. With the advent of electronic fiction and Amazon's Create Space (among others) authors who either don't want to deal with the rigmarole of traditionally publishing or who prefer to have full control over their work can go out and become independent authors.

The problem is that the common reader is still very likely to dismiss you if you're an independent author.

Who did you say published this tripe again?

The problem isn't just defending yourself to potential readers though. Traditional publishers have been known to be quite dismissive of independent authors and small publishers, and that attitude permeates the industry. While they might not say "these authors aren't good enough for anyone else to publish them, so they do it themselves," that sentiment is very present. Convincing someone that there are other reasons to be an independent author, and that yes you can be a successful professional doing that, is an uphill battle of Sisyphean proportions. It's only magnified by the fact that there really are a huge number of shitty writers who have decided to self-publish because no one else will take them on. It's a lot like trying to distance yourself from ambulance chasers when you're an upstanding, quality attorney.

For those who want to examine this issue more deeply check out Lauren Jankowski's blog here. A dedicated independent author, her trials with this issue could make a book all their own.

How Much Do You Make?

Not so much that I don't want you to buy a copy of my books. All of them.

I mentioned this on my Things You Should Never Say to an Author, but it bears repeating. There are members of the public who don't realize there are levels of success in writing, just as there are levels of success in painting, music, or any other creative field. Just because someone doesn't make millions of dollars off their work that doesn't make that person less of a writer. That said, there will be people who refuse to consider an author legitimate unless that author makes enough to quit the day job. If you've never tried to do this I can vouch that it is a certified, gold-plated bitch kitten.

So What's It About?

Let's assume for a moment that you are an author with a big contract from a well-known publisher. You've written several novels, and you've been on TV for how much money you've made. Maybe you've even got a few awards and one of your books was made into a hit movie, just as the icing on the cake.

There will still be critics who question your legitimacy based on what your work is about.

*clears throat*

Literary critics turn up their noses at fantasy and sci-fi writers. Genre writers thumb their noses at romance writers. Romance writers roll their eyes at horror writers. The vicious cycle goes any number of ways, but it always comes down to the same statement. "People who write X aren't real writers."

This is the last bastion of the ignorant, the biased, and the judgmental. While I might not accept with grace that there is a monster erotica series based on the premise of bigfoot raping female campers and hikers, I do not deny that the person who created it and makes a living off of it is a professional author.

You don't have to be a fan to acknowledge someone's professional status.

So What Makes You a Real Writer?

Othering is a big problem in our field. Everyone is so eager to get his or her piece of the pie that a lot of authors, and even publishers, are more than happy to throw others under the bus if it means getting a shot at a bigger market share. As you can see there are at least half a dozen bullshit qualifications that have nothing to do with whether or not you're a real writer which people still try to use.

I have two standards of my own, and I think they're two that most of us can agree on.

Are you listening?

Number One: In order to call yourself a writer you must actually write things. This doesn't mean jotted notes on a napkin, or a novel manuscript you've done the same two chapters on fifteen times; you have to actually complete something before you can lay claim to the title. If you want to keep calling yourself a writer though it's probably best for you to keep writing things. If you want to be taken seriously as a professional writer then you must be paid for your work. Whether that's by Random House, or by those who support you as an independent or self-published writer doesn't matter; money is money. If you're ghost writing erotica or turning out books of short stories for a tiny press, if you're being paid then you're a professional.

Number Two: Professionalism. The major difference between someone who is a real writer and someone who isn't is best summed up by author Agatha Christie. She famously said:

“There was a moment when I changed from an amateur to a professional. I assumed the burden of a profession, which is to write even when you don't want to, don't much like what you're writing, and aren't writing particularly well.”

In short if you want to be a writer then you have to do it like it's your job. No spacing out on Youtube, no starting over just because you're bored or not having fun any more, and no skipping the hard work of sharpening up your blade and making stories so sharp you're going to cut every reader who opens your cover. Real writers write, and they do it regardless of whether or not the muse is whispering in their ears, or if it's raining outside, or if the kids are screaming, or they didn't get a good night's sleep. They do, and that is what matters.


As always, thanks for dropping in on The Literary Mercenary. If you want to make sure you don't miss a beat then fill in your email address in the box on your top right, or follow me on Facebook or Tumblr. If you'd like to do your part to keep my words coming then drop your loose change into the "Shakespeare Gotta Get Paid, Son" cup on the upper right, or drop by my Patreon page and become a patron today!

Where to Find Online Writing Jobs

Before we get started I'd like to state this right up front; if you want to support the Literary Mercenary then remember we run on Google AdSense. Ad revenue is what keeps your author's bills paid, and it allows me to dedicate more time to bringing you helpful information. Good, now with that out of the way I'd like to talk a little bit about making money as a freelance writer and some of the places I've discovered that won't hesitate to pay you for your work.

Up Front Payment

Authors and assassins always take their money up front.

When most people think of getting paid to write, this is what they think of. The writer creates a piece of content, the client pays a fee, and the job is over. This is pretty much how magazines and newspapers worked in the good old days of traditional mass media. For writers who like knowing what they're getting paid before they start banging away on the keys though, there are still several websites that can start fattening up your collective bank accounts.

Demand Media Studios

You've likely been to a Demand Media Studios site. They run eHow.com, they run LiveStrong.com, and they run dozens of other websites in addition to partnering with even more. As far as fees and work go, Demand Media Studios is one of the higher-paying markets out there for writers who want guaranteed, up-front payment for writing articles. I myself have completed a great deal of work for them, such as this article, this article, and this article too.

The application process is simple. Simply go to the homepage at www.demandstudios.com and apply. A word to the wise though; this is not a content farm. If you don't have a college degree, or several years of experience in a professional field, this might not be the place for you. In addition to writing jobs though, Demand Studios also has room for editors looking for a way to earn extra income.

Textbroker

There are a lot of negative things written about this website, but there are only two questions you need to ask as a writer; do they offer work at a price I'm willing to take, and do they pay on time? In that area at least Textbroker is simple and straightforward. I've completed thousands of articles there myself, and it is possible to get enough work from this site to pay one's bills. Possible, but not easy. A tip for those who plan on becoming www.TextBroker.com contributors; impress your customers, get a high rating, and get added to as many teams as you can. Team assignments always have higher pay, and there's less competition over them. This shouldn't be your only place of employ, but it is a solid option.

Content Current

Yet another website which has earned a lot of shaken fists, www.ContentCurrent.com is not a website you can just go to, write a few hundred words a day and retire. However, when work gets scarce and budgets get tight, this site often has assignments that can make the difference between paying your bills and not. Assignments tend to run scarce at Content Current, but it also has the option of editing along with writing. This can be a life saver for writers who aren't afraid to wield the power of the red pen.

Royalties

It always feels like free money, for some reason.

There are few things guaranteed to perk a writer's imagination more than the notion of royalties. The idea of writing a single story, a single book, or even a single article and being paid for it over and over again is extremely appealing. There's a hitch with royalties though; they pay you nothing unless they get popular. So if no one reads your articles, or no one clicks the ads on your page (much like the ads to the right and bottom of this very post) you as the writer have spent a great deal of time and effort in creating a piece of content for nothing. On the other hand if your content gets truly and wildly popular you could see checks for hundreds of dollars, or more, showing up in your bank for months to come. Years, in some cases.

Yahoo! Voices

Yahoo! Voices was, once upon a time, a website called Associated Content. It functions off of a fairly simple principle; users write about content they know, and based on the views that content gets the writers get paid. Paid how much you might ask? Well, that depends. Yahoo! Voices works on a tier system. At the lowest tier, number 1, you make $1.50 for every 1k page views your work gets. At the highest tier, tier 10, you make $2.00 per 1k. On the upside there's no need to convince readers to click ads or sign up for anything; if people view your content, you get paid. The hard part, of course, is writing content that you are confident in, which remains popular, and which earns enough regular views to pay you an amount worth investing in.

I have an archive of over 300 articles with them here. Yahoo! Voices pays regularly and on time every single month. Getting consistent views high enough to even pay your phone bill though is going to take a lot of work, and a lot of promotion. This is not an option for the faint of heart.

Infobarrel & Xomba

Infobarrel.com and Xomba.com are both websites that can provide a lot of earning potential as long as someone has a Google AdSense account. Both websites allow users to write articles, and they will split the AdSense revenue with the content creator. While Infobarrel is more popular for articles (my account for that is located here), Xomba has the advantage in that users can create bookmarks (which is the sort of content I recommend creating. It worked great for me, as evidenced by this). Xomba doesn't let you create content that links to something you wrote, though. On the other hand, if you have a friend that creates great content then you can build a bookmark library for that other person. That person might, in turn, feel obligated to build some backlinks for your content as well.

BlogSpot and Others

Anyone who can entertain users can run a blog. If you want to make money blogging (I already covered this topic here in greater depth), all you need is an AdSense account, and an audience that is willing to click your ads on occasion. Fortunately there's no rule that says you can only have a single blog. Any activity that you're knowledgeable enough about to create content for, you can do it. For instance, in addition to the Literary Mercenary I also run a blog for tabletop gaming titled Improved Initiative. This allows you to cover a number of subjects and to market yourself and your work simultaneously to a bigger overall population. It also requires double the work of creation and promotion, and there's no guarantee of earnings if no one reads what you wrote.

Hit Lists: Finding New Jobs

Can't be afraid of a little red work.

Not all writers work for a single, stable employer. Some writers simply make their way from one want ad to another, building up a stable of steady paymasters until they have access to more work than they have time, effort, or desire for. Even writers who do have steady work might check the boards on occasion to try and fill in the cracks, and save a little bit on the side. While I can't vouch for every job at these locations, I can vouch that they collect more than enough jobs to keep you busy applying for days.

Online Writing Jobs

There's never been a website with a simpler name and purpose. Simply go to www.Online-Writing-Jobs.com and tool around until you find something that strikes your fancy. This site combs through a dozen online want ads, bringing all of the writing jobs one could want to a single place every, single day.

ODesk

Though I'm a relatively recent convert to www.ODesk.com, I can vouch that there's plenty of work available on the site. Not all of the work is meant for an American audience, which means that sometimes the prices being paid are much lower than a first world writer would be willing to accept. That said, with enough looking, it's a relatively simple matter to match a writer with an employer.

Is That All?

Of course not. I could run an entire blog meant for nothing more than writing jobs and where to get them. As of this particular moment though, these are the locations I can personally vouch for, and which I feel comfortable recommending to my fellow writers who are looking to make their ends meet. There might be further installments of this topic as I broaden my reach, or if readers decide to leave comments regarding places they've worked for that aren't mentioned here. Seriously though, do that.

Writers always have to look at the assignment and ask themselves if it's worth the time and the effort. If a writer doesn't want to work as a cashier, a security guard, or any of a dozen other low-rent jobs, these are some good places to start building up a writing job history. It also helps to start expanding your contact circle, and to get you into the professional mindset. If you're going to write, then do it, and don't look back.


As always, thanks for tuning in to the Literary Mercenary. If you want more updates then follow me on Facebook, or main line me on Tumblr. If you want to see a particular topic covered, or if you have information to enrich this particular post, then please leave a comment or drop me an email. It's your patronage and support that makes this blog possible.

Like and Share This Post

Most people think that authors are literary rock stars. They sit in their posh studios writing down made up stories, and when they're done cashing their million dollar checks they take vacations to go to book signing events or conventions to rub elbows with the unwashed masses.

It's not like that. It's more like this.

We who are about to write, salute you!

In the coliseum of modern entertainment, authors have become the new gladiators. We create a personal experience, a unique brand, and in many cases a persona just to get noticed. We practice, sharpen, and edit ourselves until we reach the peak of our game. We are not there to perform for the publishers, the Caesar who sits above the game and decides yay or nay on whether we publish or perish. We are there to perform for you. The Mob.

The Truth of the Metaphor

It's a little sad, but it's true. As I said in this post, publishers are not interested in art. They're not interested, by and large, in literary merit. They don't really care if the books they publish are going to remembered for years to come as the books that set the standard of the age. What publishers care about is whether or not they sell books. As with the gladiators of old, the arena masters care about how well their staff of authors plays with the crowd. The louder the crowd roars, the more support they throw behind a particular author, the longer and more fruitful that author's career will be on the bloody sands of the bestseller lists.

So if you want to see an author succeed, you need to raise your voice and make sure those on high can hear you loud and clear.

How to Support Your Favorites

Now that your illusions about how easy your favorite artists have it has been irrevocably shattered, you might start to worry. After all if the audience goes silent then it doesn't matter how long the gladiator in question has been the champion; the blade's coming down. Unless you and all your fellow fans start making yourselves heard, that is.

The best way to do that is of course to buy books. Publishers notice when people buy books, and they make sure to do more promotion for authors who's books fly off the shelves. Unfortunately money is not an easy-to-come-by commodity, no matter how big of a fan someone is. Fortunately you can raise a ruckus even if your pocket book is a little on the lighter side.

The next best thing you can do is to help promote authors you like. For instance, if someone wanted to help promote me, I would ask them to follow my blog here, and to drop by my author Facebook page, to follow me on Tumblr, and to drop by my Goodreads page to see what books I have available. I would also ask my readers to leave reviews of the books they'd read, and to help me signal boost posts about my work. Sometimes all it takes is for one person to start the wave for the rest of the bleachers to join in, and that will catch everyone's attention.

Is That All it Takes?

Yes and no. If an author writes a novel that is a smash hit, but doesn't do anything else (the literary equivalent of pop music's one-hit-wonders) then that one splash in the pond is going to stagnate pretty quickly. The same is true of an author's fan base. Someone who writers a book review that goes viral has done a great service for that author in the short-term. But the wheels turn on constant awareness. Authors have to keep writing, and fans have to keep talking them up.

Lastly, remember this. Cheers are contagious, especially in crowds. The louder you cheer, the more interested your fellow mob-members are going to be. Pretty soon they're going to be cheering right alongside you.

The Literary Mercenary's Guide to Shameless Self Promotion

There's a popular myth in some writing circles that all you have to do is write a solid, entertaining book, and everything else will take care of itself. With very few exceptions, this is a sure-fire way to commit career suicide. Writing the book is important, it's necessary, but it's only the first leg of the journey. The next step is letting people know you actually have a book for sale.

Or two, or three... hundred.

But wait, isn't that the publisher's job? Isn't that the whole reason that you give the publisher such a big cut of the sales, so that they do all the promotional work for your book and you can just sit back and collect royalties? In some ideal, golden-aged world that would be true. For those of us who haven't been made the gilded child of a massive corporation looking for a new book sale messiah, and who don't have a famous name that's pulling people in like flies to honey, it's your collective job to reach out to your potential fan base. It isn't going to be easy, it probably isn't going to be fun, but if you want to grow your following and actually sell books, then you're going to have to learn how to promote.

Setting Up Events

Events are typically what people think of when they think of book promotion. An author reads a short story to an eager audience on open-mic night, or holds a book signing at the local store with crowds of curious fans. These are good ideas, and they've become industry standards because they actually work. However, there's no reason to limit yourself when thinking about different venues to get yourself and your work out there.

Always sign the book... even if it's not yours.

Ask yourself who your audience is, and then look for opportunities to reach out directly to that demographic. If you write science fiction or fantasy, then you should look into becoming a panelist at a convention where you can weigh in on industry issues connected to your work. If you're a young adult author, then make sure local high schools and middle schools in your area know you live nearby, and offer to speak to students if the school would like to have you in. If you're any kind of successful then organizations like colleges, local writing groups, and other sorts of people collections will typically be more than happy to have you come on over and speak. In fact, if you know how to make up fliers, you can even get a space at your local library free of cost (in most places) and see who's willing to come in and listen to you talk.

Traditional Media

Though we live in a world of instant gratification and 100 character updates, don't count traditional media out when it comes to your writing career. Most writers who don't have a big name, a blockbuster novel, or real clout (see for example most writers who are self-published, or who work mostly with small presses) will probably find a lot of doors shut in their faces when it comes to this step. Newspapers don't want to waste word count on an author no one's heard of, and magazines won't grant an interview to a nobody. However, sometimes being a local is enough to get their attention. Once you have the attention of an editor, if you can make a good case you can expect at least a little ink to flow your way in fairly short order.

Where the hell is the refresh button?

Persistence is the key when it comes to traditional media. Check with all newspapers and magazines no matter how big or small they are. Talk to your local radio stations both private and public to see what they have to say about your work and if they'll have you on as a guest. Professional tip: If you have a local event going on, traditional media is much more likely to cover you. An author they've never heard of has released the first book in an epic trilogy? Yawn. There's going to be an event at the local Barnes and Noble you say? If we can get some pictures, maybe that would interest some people over in the Arts and Entertainment pages...

Social Media

This is where a lot of authors unfortunately lose their minds, as well as any sight of their goals. Social media is like a bloody battle where making any progress at all is likely just as much an accident of your backswing as it is due to the countless hours that you practiced and refined your pitch so it would thrust home with your audience. While it's possible to save a lot of frustration by avoiding social media, this is a prime example of no guts, no glory. You need to be on as many stages as possible if people are going to notice you.

Your career moves at the speed of Google. Watch for trees.

Where should you go? Well, Facebook is a good start (you can find my author page there, for instance), along with Tumblr (my personal favorite), and the professional social media page LinkedIn (yes, I'm there as well). There's also Twitter, the recently re-invigorated MySpace for those who enjoy a dash of undeath with their social media, and as a place just for authors, Goodreads (you knew this link was coming).

Just having a social media presence isn't enough though; any 12-year-old can manage that. What you need to do, as the author, is to wrangle your audience and to keep them entertained. Let them know who you are, and what you're about. Update with news about your projects, your upcoming events, and post links to your stories, your reviews, and any write-ups about your events (see how cyclical this madman's mess is becoming?). Answer their questions, build a rapport, and try to recruit folks by always, always, always including links to your social media in articles published about you, or which you write yourself. Lead by example when possible.

Forums, Blogs, and Video Channels

The natural extension of social media is, well, the rest of the goddamn Internet. Climbing electronic Everest isn't going to be easy though, and it's very likely you'll have to fight hordes of trolls, deal with storms of withering abuse, and comment sections a mile long about how incompetent you are, and how unoriginal your stories and opinions are. I suggest you wear goggles and cover your mouth, this part gets nasty.

This guy's got the right idea.

If you have a forum presence as it is, then you're ahead of the game. Whether you talk about gaming, cosplaying, cross-stitch, ritual mutilation, or some other activity, you have a voice in a community. Use that voice! This is key for any forum you go to, or any comment board you stake your flag on; don't just shout advertising in their faces. If you do that you're going to alienate your audience at best, get banned from the forums as a spammer at worst. Instead, talk to the community like you're a real person. When they acknowledge your right to be there, mention that you're an author. Field some questions, and only when you're sure they won't go for your jugular should you post a link to your book(s). It's slow, but it's a decent way to find new fans who at least share an interest with you.

The same is true for blogs. Starting your own blog is a great first step to building an audience (either that or I'm just sitting here and typing at myself), but it's not the only step. You need to provide something more than a constant barrage of "buy my book"; you need to offer them real information, real entertainment, and the ability to feel connected to you. If you know other bloggers then you should talk with them to try and get yourself, your blog, or your work featured over on their site. Guest blogging for someone that has a bigger audience than you do is a great way to build connections, and maybe to leech off a few of their fans for your own.

Lastly, videos. Not everyone should make videos. If you choose to, even if it's just rolling shots of you reading snippets from your book, make sure that you're smooth, that your lighting is good, and that you take a bit of time to tell the audience who you are, what they're about to hear, and let them know what they're in for. At the end of it all, make sure you thank them for watching, and list any and all pertinent information about yourself, the story, where they can find it, etc. Strike while the iron is hot, and that includes the opinion of people who might have stumbled on you by total accident, and now really, really want to have your book in their hot little hands.

Promotional Material

Seriously, you'll never guess what it's about.

It's an unfortunate truth that most people have the attention span of a goldfish coupled with the memory of an aging poodle. If you had the force, verve, and sheer luck to get someone really interested during a talk, don't just expect them to remember who the hell you are and what the hell you wrote. They won't. That's like feeling a fish bite, then waiting for it to throw itself into your boat. You need to help them along, and the best way to do that is with promo materials.

These things come in all shapes and sizes. Most authors turn their business cards into promotional materials, featuring a design from a cover, and links to their blogs and their published works. That's good, but it's just a start. Several authors I've spoken to swear by promotional bookmarks, where they can list out their credentials as well as hook people with a catchy design on a practical item. Others print up post cards, and others might make up stickers or give away other, small items. What you choose depends on your budget, but once you have them, take them to every meeting and keep a few in your pocket just for good measure. Most of them will probably be thrown in the garbage, but people will have to look at it before they chuck it.

Offline Networking

This strategy is known by many names; communication science, interpersonal studies, and my personal favorite, fucking talking to people. Everyone reading this, even Taliban insurgents living in caves, knows people. You have parents, siblings, co-workers, LARP buddies, sword fighting peers, and a number of other folks primed for conversation. What's more, if you can convert even one of those people into a fan, then they act as a carrier for your message. They tell their friends, their friends tell still more friends, and you've gone old-fashioned viral. Word-of-mouth is a powerful force when it comes to books, and it can often lead to otherwise impossible connections. After all, your mother's best friend's landlord's nephew's fiancé just might have a senior editor at Random House as a father.

There are opportunities every day for making offline networking connections. You might be sitting at lunch chatting with your best friend about your newest plot when someone at the next table leans over and asks if you're a writer. You can smile, say yes, and offer them a bookmark. Hell, sign it for them if they want. It makes people feel special, it wins you admiration, and it could lead to a whole slew of positive results. You just need to make sure you keep your professional face as ready to hand as a business card and a pen.

You'll meet all kinds. Shut up, and take their money.

Other Marketing Tips

Firstly, for those who have an ebook and are looking to get some free marketing for it, I recommend checking out this list from Galley Cat here. There's some good stuff on that list, even if not all of it is right for your particular book.

There are so many things you can do that it can be hard to figure out precisely where you're going to strike gold. However, there are a couple of things you should definitely keep in mind in order to get the best results.

First and foremost, get your face as well as your name out there. Authors aren't typically thought of as on-camera personas, but a lot of the time a reader is buying you just as often as they're buying your book. If you're using a pen name, then create a persona. Make your audience pay attention to that persona, and make it a package deal with your other characters.

You're welcome.

Cut down on your negative statements, particularly about other professionals. No one likes to be trash-talked, and even if you can make a living burning down potential bridges, it isn't always a good idea to do so.

Keep your readers updated, particularly on your social media pages. No matter how great your books, you're bound to lose readers if you don't keep them in the loop about what's going on with you, your career, and your life.

Lastly, and this is a rule not just for you but also for your work. You can do nearly anything as an author. You can be profane, you can be disgusting, you can be controversial; you cannot be boring. As soon as you stop being interesting, that is when your numbers fall to zero, and people move on to find someone else to fulfill their entertainment needs.


As always, thanks for dropping in and staying for the whole of the mission briefing. If you've got any questions or concerns, drop them down in the comments below or put a message in the line at one of my social media pages mentioned above. The Literary Mercenary operates free of charge, but always appreciates support. Prod at the links on the page if you want to keep up going, or check out some of my stories available as ebooks. A good place to start looking is right here on Amazon, for those who are interested.