How to Make Money Blogging: The Literary Mercenary's Guide

As an author there is no feeling that can compare with knowing I've really affected a reader. Knowing someone out there went to bed with gooseflesh crawling down his back, or had to choke back tears at the end of one of my tales gives me the rare satisfaction of a job well-done. There's a tricky thing about job satisfaction though.

You can't eat it.

You can't pay rent with compliments, you can't get your car fixed with admiration, and you sure as hell can't barter professional pride for medical services. For that you need cold, hard cash; something writers are notoriously short on. Fortunately if you have the ability to put words on a page in an order that people find interesting and thought-provoking, then you have the ability to run a blog. If you can run a blog, then you can start getting paid.



Click, Click, Boom!

Have you ever wondered why there's advertising everywhere on the Internet? Because if a website has ads on it then someone is paying when those ads get clicked. It could be your favorite dating website, an online TV streaming site, or even your favorite webcomic; nothing is free. As long as the site has Google AdSense though, and a decent amount of website traffic, it's going to make enough to pay its bills at the end of the month.

What's Google AdSense?

Google AdSense is one of the most popular advertising machines on the net today. It's also the one that's operating right here as you read. It also might be giving birth to Skynet, it's hard to tell. The way it works is that you sign up for an account, and based on your website you either get approved or told to go work on your numbers. Mostly if Google believes your site has enough content and enough regular views to make you a viable advertiser it will approve your account and give you a number. Once you have a number you can let Google read over your posts and pick out keywords to choose the right ads for your page. For instance, in this post right here, chances are good there are a lot of ads about getting a degree in a creative field, getting your book published or finding other writing jobs. I'm not psychic; Google saw what I was talking about, and then matched the ads accordingly.

So How Do I Get Paid?

That's up to you, kimosabe. Once you have an account you could go to any website that supports AdSense (Infobarrel.com, Xomba.com, and Blogger.com are just a few I can mention off the top of my head) and start creating content. For every ad click you get you'll be given a fee, from a few cents to a dollar and change. So if someone comes to my page and clicks an ad for getting a graduate degree in creative writing I'll have .50 in my account. If that happens 1,000 times in a given pay period (30 days or so), then that's most of a rent check Google will be sending me a few weeks after the end of the month. Every click gets the creator one step closer to making more tasty, tasty content for you.

Is That The Only Way?

Of course it isn't the only way. In fact no writer should ever put all of his or her chips on one method of getting paid. That's how you go from somebody to nobody in the space of a torn page. While Google AdSense is great, blogs have a couple other tricks up their sleeves.

The first is merchandise. If you have a webcomic, or if you've written a book (Goodreads has a comprehensive list of my titles right here for those who are interested) then a blog lets your audience know what you have for sale. Exposure can translate directly to fans, and fans will purchase things you have for sale to support you and keep your career going.

Additionally, if you don't like requiring people to click ads then you can seek out a website that offers PPM (per-per-thousand, even though it looks like it should be millions). Yahoo! Voices does this (and I can vouch for them, with an archive of over 300 articles on various topics at this link), for instance. The way this works is that you write an article on some topic, and for every 1,000 hits you receive cumulatively, you earn a fee. That fee ranges from $1.00 to $2.00, so it's important that you have a lot of content, popular content, or better yet both.

Any Other Tips of the Trade?

Well, the only thing I can testify for certain is that bloggers need readers just like any other kind of writer. Sure you might have a catchy title, or become a short-term sensation, but if you don't have a core readership then you don't have a long-term solution for earning income. That's why your content has to be actionable, entertaining, informative, and preferably evergreen. Making fun of Twilight's been popular for years now, but the series is done to death, its fan base is moving on, and with it goes the high search volume, and all of that lovely traffic you might have had.

For more updates and handy solutions, as well as to stalk what I'm doing and where I'm going, follow my author page on Facebook or join my train over on Tumblr. Lastly, don't forget that the Literary Mercenary runs on Google AdSense.

How Much Money do Writers Really Make?

One of the primary questions people often ask when I tell them I'm an author is, "How much money do you make?" Before you ever choose to ask a writer this question again, I would like you to please watch this video.

For those of you still with me who haven't lost your faith in humanity, or an eye to a nearby pen, this video sums up a great deal of the preconceived notions and the focus of the public at large in my experience. For some the very idea of writing a book is so alien (particularly to those who don't understand reading for pleasure in a world where DVDs exist) the only yardstick they have to measure the quality of a book by is what financial return it gave the author. These are the same people who, by and large, assume that only writers who are rolling in piles of money reeking in fan sweat are "real" writers. Unfortunately there is a lot that goes into how much money a given writer makes. Things like...

Connections

Becoming a successful writer is kind of like storming the beaches at Normandy. You're hungry, tired, damp, you've pissed yourself, and you're running straight into the teeth of oncoming criticism. With hundreds of explosive obstacles in your way and machine gun nests full of battle-hardened editors, it's a race to see who gets up the swell and comes through that mess without getting shredded to pieces and sent back to the sea.

Unless, of course, you're dropped behind enemy lines because you know a guy, who knows a guy.

Some of the biggest names in the game, from Christopher Paolini to Joe Hill are where they are at least partially because they had a head start. If someone has the ability to walk into a pitch meeting, or to put a manuscript right into an editor's hands after stepping over the slush pile, that is a powerful thing. Problem is that most writers don't have the ability to punch a number and talk to a family friend/uncle/mother/father and just set a time. We get to run up the beach.

Market Appeal

Sometimes there are no explaining the trends in entertainment. No one really knows why "Twilight" became a smash success, or why "50 Shades of Grey" is a monstrous blockbuster. At the same point, most people would never have predicted that a book as unpopular as the "Lord of the Rings" series would bounce back from obscurity and become a standard-setter of an entire genre. If a book was guaranteed to make these kinds of sales, then publishers would perform sexual acts for which there are no names to get the author's name on a contract.

There is no such thing as a guaranteed bestseller, unfortunately. What publishers have are past sales reports and estimates from market research. If they see a book that looks like it could be a celebrity look-alike for a big hit, then they'll often be willing to gamble on it and back it up. If a book is projected to do poorly, or if there are no readers for it (an unfortunate truth for the many talented writers who want to explore the romance between single-celled organisms fighting to create a new species in the bowels of an elder beast between the stars), then getting the word out will be nearly impossible.

Fan Base

Speaking of getting the word out, perhaps the most important a writer needs to make money is a fan base. Ever wonder why it is celebrities, even boring, stupid, D-list celebrities that only a few people have ever heard of, seem to be able to get book deals with a snap of their fingers? It's because people know who they are, and there's a slice of the population that will pay good money to see what's between those pages. The bigger the name, the more grease is on the skids from keyboard to release date. Kanye West, we're looking at you. Disapprovingly.

Speaking of names, a writer's past performance also weighs into this category. Publishers are not in the business because they want to sponsor new and experimental artists, and they aren't in it to give the struggling guy a hand up. Publishers exist to make money; they are a business. If a writer is an unproven talent then that makes him or her a risk. If they have a strong fan base and they've made money in the past, then regardless of how poorly-written or juvenile the books those writers put out are a publisher would be stupid not to keep raking in profits.

Talent

It is not an accident that this category is last on the list. I'm not cynical enough to make the case that the whole publishing industry has gone to shit and that the inmates are running the asylum. Not yet, anyway. But unproven talent it a lot like an unproven soldier. All the training, polish, test scores, and simulations in the world cannot predict exactly how someone will do once they get out in the field and the safety comes off. Even if a writer can create a great narrative that sucks in the reader and dodges every single pitfall of bad storytelling there is, it's still no guarantee that book will make any money.

So How Much Money Do Writers Make?

For the last time, it depends. If a writer goes to a major publisher then he or she might get a $5,000 advance, or a $70,000 advance on a book. Depending on how that book sells that writer might be set for life. Or if the book doesn't sell then that writer will never see another penny after the advance check. If a writer goes to a small press then there might not even be an advance; just a promise of 10% of the physical sales (if they have them) and 40-60% of the electronic sales.

A writer could become a self-publishing sensation (they do happen from time to time) and sell 100,000 copies in a year, netting $80,000 or more in sales. Or a writer could invest a huge amount of time in getting a book to that tipping point, just to watch it sink like a stone and return no more than a few bucks because friends and family gave it a pity purchase.

If a writer works for a newspaper or a magazine then there might be an annual salary, or a flat fee per piece that gets published. Short story writers might get between nothing and $30 for a story (though bigger publishers will often pay $200 or more for a single story), or if the story is featured in an anthology then they'll get a cut of the royalties.

Just like the books they put out, every writer is different. Generally speaking though the bigger a writer's company, the more famous that writer is, and the more coverage the book(s) in question get, the bigger the numbers on the tax forms will be.


If you made it this far, thank you very much for reading. Check out what's new with my work by following me on Facebook, or if you're a fan of harder drugs, find me at The Literary Mercenary on Tumblr. If you're wondering about all the stories I've published, then type my name into your friendly neighborhood bookstore's website and see what comes up (psst!, check out the anthologies Sidekicks, Noir Carnival, and Big Damn Heroines).